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KitchenAid launches its color of the year, Honey, 'inspired by a global need for togetherness'

KitchenAid in Honey color
(Image credit: Kitchen Aid)

KitchenAid's premium stand mixer is being made in a fresh, warm 'Honey' color for 2021, alongside the K400 blender. Available now from the KitchenAid website, the new color has been introduced to celebrate a ‘global desire for togetherness’. Vibrant yet tonal, honey is the perfect shade for adding character to your kitchen countertop. 

The KitchenAid brand uses color to stand out from the crowd. It's classic red stand mixer is emblematic of home baking and a staple in many pantries. The new Honey shade breathes fresh life into that iconic brand image.

The KitchenAid Artisan model delivers not only on looks but in performance, rated as our top pick from the best stand mixers. The Honey version of this stand mixer is currently retailing at $429.99, whilst the K400 blender can be snapped up for $269.99 in the same brand new color. The KitchenAid stand mixer and blender are an ideal kitchen pair, making cooking and baking easier every day.

KitchenAid has curated the theme surrounding the Honey color extensively. They say the shade has been designed to reflect the ‘sweetness of people coming together through a shared love of creating something beautiful’. Fitting with the essence of collaboration, the KitchenAid stand mixer in this color is an excellent fit for a range of different interiors. The effect is even better when paired with the K400 blender, for ultimate color co-ordination.

Personalization of your stand mixer doesn’t have to stop at the color, as KitchenAid also has a wide range of bowl types to choose from. Match your new Honey stand mixer with a ceramic or stainless steel quilted bowl and really make the appliance your own.

There are various attachments available to help you get the best from your stand mixer, from spiralizers to shredders. If you’re looking to transform your kitchen into carb-making heaven, make sure to also check out our best pasta makers guide, featuring the KitchenAid attachment. Or if you’ve got more of a sweet tooth, raise your stand mixers game with our guide to KitchenAid attachments for cookies, cakes, and bread.