Our staff of reviewers and editors, each with a specialized portfolio of products and services, researches the marketplace and assesses the best choices.
We focus on the needs of buyers by developing content that is unbiased, credible and thorough. The products and categories we include and recommend offer clear and valuable consumer benefits.
We’re committed to clarity and transparency about how we work and how we present information and advice.
Hands-on use and evaluation
We are committed to obtaining and using the products and services we review. We either borrow them from manufacturers, with no conditions attached, or purchase them as regular consumers. We then use them as any consumer would to help identify and assess their most important features and attributes.
Scoring & Ranking
We use our tests to gather data on performance, features, ease of use, and other attributes. That data is then scored, and the scores are weighted to create an overall score, using a proprietary weighted system. The products are then ranked by those scores, with the three top-ranked products being designated as Gold, Silver and Bronze Award winners.
We maintain a strict separation between the editorial process and the work of our sales team. Once our writers and editors complete a review, sales staff pursues various means of developing revenue for that content. Those means include traditional advertising, sponsorship of all available advertising on a page or within a category, sending sales leads to vendors whose products and services are reviewed on the site. We also make revenue when we sell reviewed products ourselves through Purch Marketplace, our online retail store.
Since products, services, and marketplaces inevitably change over time, we periodically update reviews and product lineups to ensure they continue to provide the most relevant information and advice. A product's score and ranking may change as new products are reviewed, and new features and attributes are added to the evaluation protocol.