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Email marketing software and online email marketing services both help you create effective bulk email campaigns to increase your customer base and boost your sells. However, there are some major differences between the two. Deciding which is right for your business ultimately depends on which will save your company time and money and delivers the results you want.

The following is a list of the major differences between email marketing software and online email marketing services:

  • Reporting Features

      Email marketing software offers some valuable reporting features, but when compared to the service's reports, are relatively few. You will find reports on the number of successfully sent emails, unsubscribe numbers, opened emails and occasionally a few others.

      Online services, generally speaking, offer more reports than email marketing software. A good online service offers valuable reports on click-throughs, conversions, replies, forwards, opened emails, bounced emails, subscribed/unsubscribed numbers and more. If you're someone that values feedback to improve your campaign, an email marketing service will better fulfill your needs.

  • Cost

      Email marketing software has a one-time purchase cost. The standard versions range from $49 up to $495. The professional software packages are more costly and range from $179 up to $985. Though the software isn't cheap, if this is something you're going to use often, it's usually more cost effective than an online service.

      Online email marketing services usually have a monthly price or a fee for the number of emails you blast. For 1000 emails, the price ranges from $9.95 up to $500. Monthly fees range from $6.95 to $5,000. There is a wide spectrum of prices and it's good to look at a number of services before choosing one, so you can get the most for your money.

  • System Requirements

      If you choose to use email marketing software you'll have to connect your SMTP server to the program so you can send out the emails. The number of emails you can send, speed of delivery and timeout depends on your SMTP server.

      To take advantage of all of the features of an online bulk email service, including an autoresponse feature, you only need an Internet connection. Services will work with a number of platforms. Check before you sign up to ensure it will work with yours.

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