PROS / The coupons and rewards help you reach a loyal customer base.
CONS / There is no cross-platform site responsiveness.
VERDICT / As a marketing tool, Tappinn is great; however, it's a hard-to-use, basic mobile-site builder.
Tappinn is a mobile-website builder that fits into a larger mobile-marketing platform. It allows you to create a mobile site with decent tools and page-construction options. Site creation is only a portion of the service and is overshadowed by the metrics and reporting. It ranks low as a mobile-site builder among the competition because the actual creator is an afterthought and gets buried in the bigger picture. You might be bogged down by the numbers instead of being able to preview your basic mobile site.
This service uses HTML5 and is compatible with Android, iOS, Windows and BlackBerry devices. The compatibility is a big plus because its primary function is as a near field communication (NFC) and QR code service. The dashboard allows you to manage several sites and marketing campaigns.
The templates provide many features for mobile-website design. Adding images, videos and social media buttons is very simple. You can choose to use the click-to-call and click-to-map buttons to help prospective customers find your business as well. This service also pushes the ability to use coupons and rewards. Once again, as a marketing platform, Tappinn is very efficient.
Tappinn’s mobile-site builder is not responsive. If you have an existing desktop website, you can't convert the images and content directly to a mobile screen. Instead, you need to start from scratch and attempt to match the branding. Higher-ranked products we reviewed take more of an automatic approach.
Technical support is another one of Tappinn's strong suits. There are options available for email, live chat and telephone support. However, we hesitate on the compliment of live chat. Every time we tried to get answers on chat during business hours, it was unavailable. Beyond the contact page, there is an extensive database of articles and FAQs that can help you solve most common problems.
In short, if you are running a QR code marketing program, Tappinn is a perfect fit. As a basic mobile-website builder, it shouldn't be your first choice. The features are a notch better than average website builders. The ease of use and loss of direction for first-time site creators dampens the process too much to rank among the best mobile site creators.