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To Single Opt-in or Double Opt-in?

Email marketing is all about “the list”; the bigger and better your list the more successful your campaigns. There are many unscrupulous methods for building lists. The worst include &ldqu

Best Trade Show Displays Review

Many marketing professionals can recall an era where trade show displays were large, bulky and expensive to set up. Advances in commercial printing have created possibilities for graphically interesti

Best Social Media Customer Service Review

Social media customer service integrates social media platforms with customer service, allowing you to answer customer requests for help and product information without ever picking up the phone. Whil

Best Local Marketing Automation Review

Whether your business consists of a few stores in your city or a nationwide chain, your customers are going to want to shop in the store closest to their homes or work. They think locally, so to get t

Mad Mimi vs Mailchimp

When it comes to email marketing services, no two are exactly alike. Find out whether Mad Mimi or MailChimp better meets your company’s email marketing needs with this feature comparison. Email Design

Mailchimp vs AWeber

Choosing between Mailchimp and AWeber means comparing two of the best-known email marketing services in the industry. The right one for you depends on your business needs and budgetary concerns. Prici

Vertical Response vs MailChimp

Email marketing is a powerful tool for businesses in nearly every industry. Whether you’re updating your blog followers on your latest recipes or keeping loyal purchasers abreast of your newest tech,

GetResponse vs. MailChimp

Many email marketing services seem similar on the surface, but a closer look reveals myriad differences. In this GetResponse vs. MailChimp comparison, discover where each service excels and falls shor

Email Marketing Guide for Small Businesses

Of all the tactics in a marketer's arsenal, traditional email marketing is still among the most efficient, measurable and profitable methods of converting prospects into paying customers. However, w

25 Forum Posting Etiquette Tips

Editor's Note: This article last updated September 21, 2015. What's the etiquette for posting to online forums? There are no clear rules, but below are some guidelines you may want to follow: Read th

Email Marketing vs. Social Media: Are You Concentrating on the Wrong Platform?

In the early days of email, the great debate of direct mail vs. email raged. Today, the focus has shifted to the myriad online platforms for communication, with email facing off against social media f

10 Creative Ways to Integrate Social Media and Email Marketing

Email marketing is a time-tested staple, while social media sites can still seem like the wave of the future. These marketing opportunities are far from exclusive, though. Here are 10 ways to build s

Email Marketing Best Practices: 10 Tips to Improve Your Campaign

Remember this statement: Email marketing is not dead. Everyone says it is. Everyone thinks it is. In reality, it’s not. As a marketer or part of a PR/Marketing team, you have to understand the nuances

How to Send Mass Emails the Right Way

It is critical to follow best practices for email marketing when sending mass emails. There’s a four-letter word that will actually destroy any campaign you create: spam. In the last decade, very stri

Category-Specific Promotional Products

If you know exactly what kind of corporate gift you are looking for, you don’t have to use a site that carries everything under the sun. When we selected vendors for our promotional product stores rev

7 Things You Should Know About Building Your Email Marketing List

Building your email lists is a complex strategy where no one winning formula exists. Instead, it is a matter of combining multiple approaches with an ever-changing plan to engage and attract consumers

Building Your Social Media Audience

Social media is a fast growing platform for business marketing with hundreds of millions of daily users on Facebook alone. Twitter, Google Plus and Pinterest are big players in social media. Regardles

Blackhat Tactics: What to Avoid in SEO Programs

What is Black Hat SEO? The world of search engine optimization is divided in two parts: White hat SEO and Black hat SEO. White hat SEO programs focus their efforts on tactics that will appeal to huma

Using Social Media to Enhance Your SEO Program

Search engine optimization is influenced by many things. Keyword optimization, link building and competitor analysis all play important roles in getting your website to the top of the search engine re

Using Social Media to Help Your Online Marketing

Social media is a diverse area of internet marketing services that allows you to target certain audiences and engage with them in ways that aren't available with traditional marketing services. It is

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