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Best Social Media Customer Service Review

Social media customer service integrates social media platforms with customer service, allowing you to answer customer requests for help and...

Best Net Promotor Score Services Review

Net promoter systems collect data from your customers to determine whether they are satisfied with your service and whether they are loyal to...

Best Local Marketing Automation Review

Whether your business consists of a few stores in your city or a nationwide chain, your customers are going to want to shop in the store closest...

To Single Opt-in or Double Opt-in?

Email marketing is all about “the list”; the bigger and better your list the more successful your campaigns. There are many unscrupulous methods...

Mad Mimi vs Mailchimp

When it comes to email marketing services, no two are exactly alike. Find out whether Mad Mimi or MailChimp better meets your company’s email...

Mailchimp vs AWeber

Choosing between Mailchimp and AWeber means comparing two of the best-known email marketing services in the industry. The right one for you depends...

Vertical Response vs MailChimp

Email marketing is a powerful tool for businesses in nearly every industry. Whether you’re updating your blog followers on your latest recipes...

GetResponse vs. MailChimp

Many email marketing services seem similar on the surface, but a closer look reveals myriad differences. In this GetResponse vs. MailChimp comparison,...

Email Marketing Guide for Small Businesses

Of all the tactics in a marketer's arsenal, traditional email marketing is still among the most efficient, measurable and profitable methods...

25 Forum Posting Etiquette Tips

Editor's Note: This article last updated September 21, 2015. What's the etiquette for posting to online forums? There are no clear rules, but...

8 Email Marketing Tips to Fix Your Strategy Now

Email marketing remains one of the most cost-effective strategies for retailers and service providers. Because every dollar spent on email marketing...

Email Marketing vs. Social Media: Are You Concentrating on the Wrong Platform?

In the early days of email, the great debate of direct mail vs. email raged. Today, the focus has shifted to the myriad online platforms for...

10 Creative Ways to Integrate Social Media and Email Marketing

Email marketing is a time-tested staple, while social media sites can still seem like the wave of the future. These marketing opportunities...

What to Look for and Guard Against in Online Reputation Management Services

Any time you are dealing with reputation management or public relations, you can get into questionable territory. After all, the methods used...

Email Marketing Best Practices: 10 Tips to Improve Your Campaign

Remember this statement: Email marketing is not dead. Everyone says it is. Everyone thinks it is. In reality, it’s not. As a marketer or part...

How to Send Mass Emails the Right Way

It is critical to follow best practices for email marketing when sending mass emails. There’s a four-letter word that will actually destroy any...

Category-Specific Promotional Products

If you know exactly what kind of corporate gift you are looking for, you don’t have to use a site that carries everything under the sun. When...

7 Things You Should Know About Building Your Email Marketing List

Building your email lists is a complex strategy where no one winning formula exists. Instead, it is a matter of combining multiple approaches...

Building Your Social Media Audience

Social media is a fast growing platform for business marketing with hundreds of millions of daily users on Facebook alone. Twitter, Google Plus...

Blackhat Tactics: What to Avoid in SEO Programs

What is Black Hat SEO? The world of search engine optimization is divided in two parts: White hat SEO and Black hat SEO. White hat SEO programs...

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