Why Use a Direct Mail Service?
As a business, it is important that you are able to reach out to your current and potential customers. Direct mail is one of the easiest and most effective ways to increase brand awareness, promote sales and services, and announce new or current products and services.
Direct mail marketing services can help your business reach those who make your company successful: your customers. Many of these services offer a number of product options including postcards, brochures, letters and more. They take care of designing and printing your mailers, as well as mailing hundreds or thousands of items at once. Additionally, many direct mailing services provide mailing list options. This means they will target a specific zip code or filter their mailing lists to ensure you reach your target audience.
Direct Mail Marketing Service: What to Look For
When looking for the best direct mail service, select a company that does it all. A variety of products, design assistance, mailing options and additional features such as a short turnaround time can enhance the company and help you increase your sales.
Below are the criteria you should consider in this type of marketing service.
You want a bulk mailing service that does it all for you. Several services offer consultations to ensure you have the best design and the best strategy for your company. They will then take care of the design, addressing, assembly and mailing of your marketing products.
One large advantage to many of these companies is they offer mailing list services. Mailing lists are current lists of names and addresses in a certain area. Several direct mail companies allow you to rent or buy these lists. They offer filtering capabilities so you can target a specific audience based on age, income, lifestyle or gender. Many services will also clean up lists to ensure you don’t have duplicate or incorrect addresses.
The best direct mail marketing services offer a variety of products from which to choose. Postcards, brochures and flyers are some of the more popular products that can make a big impression on potential and current customers. You should also consider the color options available for each product. Some companies may offer full color for your mailings or only two color options. Make sure their product selection meets your desires.
There are many features to look for in these services that can greatly enhance your overall experience and help bring more customers to your business. A short turnaround time is ideal. Many companies take two to seven business days to print your mailers and place them in the mail system. You also want to ensure the company doesn’t have any limit to the number of mailers that you can send each day. You need to be able to reach as many potential and current customers as possible.
Additional features to look for include eco-friendly options as well as product samples so you can see the quality of the company’s products before you invest any money. Furthermore, tracking options such as call tracking tools and mail tracking software are also beneficial to help you see the success of your mail campaign.
Help & Support
If you have questions or concerns regarding your mailers or the mailing process, look for companies that offer multiple communication options. Email, telephone and live chat are the most common and efficient options. Additional support resources such as FAQs and educational articles can also be beneficial.
You can improve your business and reach out to more customers with a direct mail campaign. Let the service handle the demands of creating and sending out mailers so you handle the customers.