PROS / You can send unlimited emails for one price.
CONS / This service is more time-consuming than many others, because some tools require more steps to finish a task.
VERDICT / AWeber is an older email marketing service, so it is sluggish during processing, but it has mastered autoresponders and offers many of the same options as the top-rated services.
AWeber is one of the oldest email marketing services in our review. It offers all of the same features you would expect from any email marketing solution. It is a bit slower than most when processing some information, though, and it can take you longer to complete the same tasks that would be relatively quick with other, more up-to-date programs.
We had decent success with the test emails we sent through AWeber, but there were still issues. Every test email we sent was delivered, but those emails were rejected to the spam folders consistently. This web-based email marketing software lets you send unlimited emails, though, so you don't have to worry about extra tries costing you more money.
AWeber tracks the emails you send with it, so you can see which ones were successfully delivered and how many of your readers opened them. Like the best email marketing services, AWeber lets you set up autoresponders and triggered responses so that you can quickly greet new subscribers with a welcome email and schedule seasonal or birthday emails to your subscribers.
As much as automated email marketing services save you time, AWeber is a bit of a time-suck when you import your contacts or create email campaigns. The program slows down as you add contacts, whether you're importing them from a file, copying and pasting, or entering them individually. The lag isn't terrible, but it can be frustrating. AWeber adds more clicks in the email creation process than other services we tested. It's a minor annoyance, but it can become tiresome after each email you create.
If you run into trouble with figuring out how to use the templates or edit your email blast, you can turn to AWeber's multiple helpful videos and tutorials. This support is part of what makes AWeber a good choice for beginners to email marketing software.
Unlimited emails is an enticing bonus that you get in a paid plan with AWeber. It's lucky it has this feature, because you may find it necessary to send multiple emails to your customers – there's no guarantee they'll see your emails or newsletters in their spam folders. Though it's decently easy to use and offers thorough tutorials, it's also slower to process than many email marketing solutions.