PROS / The interface is easy to use and contains excellent tools for designing a professional newsletter.
CONS / With some email services, our email was delayed. With one email client, Zoho, our email failed to deliver.
VERDICT / Benchmark has a great interface, especially for beginners, with an intuitive editor that includes some drag-and-drop features. It makes attractive newsletters but may be slower to deliver than other email marketing software.
Benchmark has a modern and useful interface for creating attractive and professional email marketing campaigns. Its newsletter-creation interface and subscriber-management sections are easy to navigate. We did have some problems sending emails; however, these could be resolved with planning.
You can add contacts to Benchmark by inputting them one at a time using copy and paste, importing address books or downloading a file. You can also create a sign-up form. We found the interface for this particular feature extremely easy and adaptable. Regardless of how you add your contacts, you get to add quite a bit of information about each one, which can help you segment your mailings lists later on.
The newsletter software makes it possible to deliver a professional and attractive newsletter, whether to promote a sale, offer a coupon or keep your subscribers aware of the latest news. It offers several newsletter and email templates, which are attractive and easy to adapt. The text editor lacks style choices like Header 1 but otherwise has the tools you need. We were not able to find a way to easily resize an uploaded image, however. If you intend to use a lot of images in your newsletter, you may have to resize them in another program.
The tools for creating emails, auto responses, surveys and polls are very user friendly. Each takes you through the process step by step, so even if you are brand new to mass email software, you can create campaigns you are proud of.
Once your email is finished, you have the option to preview it in mobile or desktop mode. We found that our template did not quite resize the email to fit the Outlook preview screen, which was a common problem with several of the email marketing software programs we tested.
Sending the email was easy enough, but it did not deliver to one of the many email services we used in our testing. We tried sending both an email our own social media team encoded in HTML as well as one we created with the software; neither showed up in Zoho. It did arrive in the most popular programs like Yahoo, Gmail and Outlook; however, Also, it took a longer than expected time to review our email before sending, which meant it missed our specified send time. Therefore, you'll want to plan a couple of hours for Benchmark's review process if you send a time-sensitive email.
Benchmark offers reports about your advertising efforts, including how many people opened your messages, their click rate, forwards and more, and how many unsubscribed from your list. The formats are traditional and easy to read. If you get unsubscribers, you can find them in the Contact section.
If you have questions about any of the tools, there is a help button that takes you to the knowledgebase on the website. Otherwise, you can contact Benchmark by phone or email.
Benchmark has convenient newsletter templates and editing tools to create a professional email advertising campaign. It's a very useful email marketing software application, especially for beginners. However, be prepared to complete campaigns ahead of time to allow sufficient time for Benchmark's review period.