PROS / Pinpointe email marketing provides a well-organized user dashboard and good spam-testing abilities.
CONS / It does not provide unlimited emails per month as part of its standard subscription.
VERDICT / This newsletter software application can help you create email communications easily, but you'll need to upgrade if you want to send unlimited emails.
Pinpointe provides a simple-to-use dashboard with large actionable buttons and live reports. It offers plans that support up to 200,000 subscribers, and you get a discount by paying in advance. Pay-as-you-go accounts are also available. According to Pinpointe, its customers have a 96 to 99 percent delivery success rate. This email marketing software is better suited for larger customers who send millions of emails per year, but smaller companies can use it too.
While we found Pinpointe's software relativity simple to use, we found it frustrating to log in. Using this service, you have to use your own unique URL login rather than just using a login link on the main Pinpointe webpage. So you have to save your URL as a bookmark if you want to log in easily. Once you log in, though, the software is simple to use.
If, however, you are not confident in learning the software or want an extra boost, Pinpointe offers new customers a free hands-on training session. It also provides account reviews and strategy consultations to help you get the most out of this service.
We tested this email marketing software application by creating two different types of emails and sending them to a variety of test accounts utilizing different email services including Outlook and Gmail. We were able to import our own HTML-created email without any issues. We also created an email from scratch using the software's email-creation tools without major issues, even without having any prior training. If you would rather have someone else design a template for you, Pinpointe offers design services.
Using Pinpointe's email-creation tools, you can easily change font colors, fonts, layouts, title sizes and more. It even supports adding elements such as video, buttons and social links. With unlimited image hosting, you have a variety of illustrations at your fingertips. However, the tools for creating your own sign-up forms is a bit harder to use than the tools with other email marketing applications. The forms are not fully customizable; only the automated email responses seem to be.
This email-creation tool includes a good spam checker. It reviewed our emails and alerted us to any potential issues. Once we made the suggested changes, it delivered our email to all email clients. Gmail, however, filtered our emails to its promotions folder. While Pinpointe reports a delivery rate of over 90 percent, our experience was around 80 percent, even after suggested email modifications.
We found Pinpointe a useful email marketing tool, and the spam checkers proved especially helpful. The software layout is well designed, and you can perform many functions directly from the dashboard, which makes performing routine tasks simple. With free training sessions, it’s a good choice for those starting out, although the company’s strength is in working with larger businesses.