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That Company! Review

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PROS / This PPC company offers three PPC service plans to choose from, so you can find a PPC strategy that meets your needs.

CONS / The testimonials provided by That Company are outdated and use the company's former name.

 VERDICT / That Company keeps you updated on your campaign's progress, regardless of which plan you choose, so you'll always know the return you're getting for your PPC investment.

That Company, formerly known as Build Intelligence, has offices across the country and has been in online marketing since 2001. Even though PPC is not its only area of focus, this company has experience in providing successful pay per click services.

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Pay per click services that That Company offers include keyword research and landing page creation. It offers three basic packages for your PPC solutions and allows you to add additional items a la carte, such as phone call tracking and landing page consultation.

With all three plans, you'll receive assistance from an account representative to discuss the finer details of your campaign and answer your questions. With each of the three plans, you'll receive at least 150 keywords, keyword research and campaign. That Company will also take care of your bid management and arrange monthly meetings to discuss your campaign's progress.

That Company is familiar with placing ads in both the Google and Bing ad networks. It is a Google certified partner, though not a Bing accredited partner. This means that account managers for this company has taken an active role in learning about Google AdWords and best practices, but may not be as familiar with Bing requirements.

On the company website, you can view testimonials from previous clients. This information is useful and gives you specific details on who is making the comments so you can contact them for further referral information if you would like. One negative thing about these referrals is that most refer to Build Intelligence, making them feel dated since the company has updated its name.

When you begin PPC advertising, you can chose how you want to receive updates from That Company on your PPC campaign. In your initial consultation, you'll clearly layout your goals, determine what results you would like to see and decide how you would like the data reported back to you. Once you have covered these preliminary steps, you can choose to receive reports on a weekly, bi-weekly or monthly basis from your dedicated account representative.

You can receive help and support over the telephone when you choose. While the website has an email form that you can fill out for initial contact and consultation, there is not a direct email address or form where you can ask detailed questions. The company does provide a detailed blog covering PPC topics and information about search engines like Google and Bing.


That Company offers the tools to manage a good PPC campaign. However, we can't be sure the online testimonials are current because they use That Company's former name.

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