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Strategic Sales & Marketing Review

PROS / Strategic Sales & Marketing pays attention to every detail of the appointment-setting process.

CONS / This company doesn't offer live chat on its website.

 VERDICT / This firm offers a full range of lead generation services and has more than 20 years of experience contacting leads over the phone for other businesses.

Strategic Sales & Marketing is a sales lead generation company founded in 1989 that specializes in business-to-business sales. It offers B2B appointment setting, lead verification and lead scoring. It gives you an account manager and sales team to help you increase your leads and turn them into clients. Strategic Sales & Marketing earns our Top Ten Reviews Silver Award for its comprehensive lead generation services that include appointment setting, email and direct mail campaigns, SEO optimization and content creation, and tracking and reporting tools that help you monitor your lead generation efforts.

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Lead Generation

This lead generator company has expertise in setting B2B appointments over the phone. Rather than making a few on the side to support other lead generation efforts; it has a process in place that it's perfected over its many years in business that guides each aspect of the appointment-setting process. It maintains databases of business contacts, and the leads it focuses on are generally big decision makers, including owners, directors and VPs. This firm thoroughly trains its agents, who are native English speakers, to familiarize themselves with the terminology of your industry so they can speak intelligently with your potential leads.

Strategic Sales & Marketing's agents can also work as a sales team to sell your products and services. The agents are specifically trained in B2B sales, familiarize themselves with your company and work with your preferred sales approach. Alternatively, if your business has an internal sales team, your team can receive sales coaching from this company's experts.

One way this company helps your online presence and leads online is through SEO optimization. The SEO services this company offers include keyword analysis to discover the terms your potential clients are entering in search engines; link development to build the credibility of your website; and content creation to attract traffic to your site by offering eBooks, white papers and blogs. The company also helps your online lead generation efforts by utilizing social media channels, such as LinkedIn and Twitter.

This company can help you run email and direct mail campaigns. It finds qualified leads to send your emails and direct mail pieces to by creating lists that can be filtered by Standard Industrial Classification (SIC) codes, geography, sales volume and other factors. The company's writers create messaging for your campaigns with your sales goals in mind. It provides real-time email tracking and reports of the effectiveness your emails. Its agents can also make calls to follow up on your email and direct mail campaigns.

Tracking

This company finds you leads, scores the likelihood of those leads becoming clients and offers follow-up services to nurture your leads. It can send automatic emails and directly contacts your leads by telephone. The company can also follow up with prospective customers that meet at trade shows and events. It offers list-management tools that can help you organize and keep track of your leads as well.

Reporting

Strategic Sales & Marketing offers reporting tools that help you monitor your lead generation campaigns. You have around-the-clock access through a web portal to information about the leads being generated for your business. You can also listen to calls live whenever you would like, from your office. You can also have a “test drive” period free of charge, during which you can listen in remotely as the staff is trained to work on your campaign, or you can participate in person.

Help & Support

The website provides detailed descriptions of the lead generation services that it offers, which helps you find out if the company offers the services that you need before you call. You can contact the company via telephone and email. Or, you can complete a form online to have one of the company's representatives contact you directly. The company doesn't offer live chat on its website.

Summary

Strategic Sales & Marketing offers B2B appointment scheduling, with trained agents who learn about your business and industry so that they can speak on your behalf with authority. You can also have agents work as telemarketers to sell your products and services over the phone. The company's experts can help you optimize your website for search engines and create content that can attract potential customers to your site. It can also run email and direct mail campaigns. Additionally, the company has tracking and reporting tools that help you monitor your lead generation efforts.

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