PROS / Contact reports allow you to track recent subscriptions and opt-outs and to see where new contacts are signing up for your texts.
CONS / This service did not perform as well as others in our lineup, with poll texts only delivered to 50 percent of test participants.
VERDICT / Ez Texting is an easy-to-use product that puts all of the necessary tools in your hands to help you take control of your mobile marketing campaign.
Editor's note: The manufacturer has informed us that Ez Texting in fact does offer delivery reports. We will fully evaluate and reflect this additional information when we next update the Text Message Marketing reviews.
Ez Texting is a text message marketing service that offers basic text messaging and reporting features. While it didn’t perform as well as other services on our lineup, it does offer a basic package that is geared toward small and medium businesses that are beginning an online texting campaign.
When we tested Ez texting, many of the messages we sent were never received. Auto-campaign messages only had a 70 percent success rate, while multimedia messages and polls scored even lower at 65 percent and 50 percent respectively. This high rate of message failure means that many, sometimes half, of your customers will miss out on your message blasts, including coupons, promotions and deals. Since one large benefit of SMS messaging is to keep your company top of mind, a SMS service that fails to deliver many of your messages may be a cause for concern.
From a features standpoint, Ez Texting performs quite well. It contains all of the necessary features to jump-start a mobile marketing campaign and present it in a simple and intuitive form. You can personalize messages to fit your text message marketing campaign’s design and add an unlimited number of groups and contacts. Ez Texting makes tracking groups easy, with keywords and group sorting. You can also schedule messages to be sent far in advance, for example, in August you can plan and schedule a campaign for sales in November.
This SMS service provider offers most of the reporting tools we looked for; it is only missing the delivery-notification function. Delivery notification alerts you when messages are successfully sent, so you do not waste your message allotment on spam accounts or wrong numbers. Ez Texting does offer keyword reporting, a report few other services on the lineup offer. Keyword reports help you find the most popular keywords to draw customers in.
In the event that you encounter an issue or are uncertain how to proceed in creating an effective mobile marketing campaign, you can request assistance from Ez Texting’s support representatives via phone, email and live chat. For additional assistance, you can navigate to the knowledgebase, which is accessible from any page by clicking the Help button at the top-right corner of the screen. This took us to a database of instructions for performing various tasks in Ez Texting. The tutorials provided are by no means comprehensive, but they offer step-by-step instructions on using basic features and also discuss some aspects of the service with regards to mobile marketing. For example, there is one article that discusses keywords and how they can benefit your mobile marketing strategies.
Ez Texting is a service that helps you control your mobile marketing campaigns. The tools and resources provided by this text message marketing service are easy to find and easy to use. However, Ez Texting did not perform well in our hands-on messaging tests, earning some of the lowest scores on our lineup for reliability. The company offers many useful features; however, the low delivery rates of messages may be a cause for concern.