PROS / Our test emails cleared Gmail's spam filters.
CONS / The email creation tools aren't as easy to use as those of other services we tested.
VERDICT / Constant Contact is one of the best services to get your email campaigns to your subscribers, and it's especially useful for businesses that host events thanks to its ability to manage event registration.
As an email marketing solution, Constant Contact fits all of the criteria a small business owner could need, and it offers affordable plans. You can use a template and edit the text and images to quickly create your own branded emails and newsletters for your subscribers. Importing your own HTML-coded newsletters, though, is a bit more difficult.
In addition to its regular contact list management, Constant Contact makes it easy for businesses that host events with its event registration tool. It's just one more reason why Constant Contact earns our Top Ten Reviews Silver Award.
As one of the best email marketing services, Constant Contact offers tools to make it easy for you to stay in touch with your subscribers. You can schedule emails and newsletters to send to your readers as they sign up and then after subsequent actions, such as when a reader opens your email, or on certain dates, such as a subscriber's birthday.
You can see how your recipients are handling your emails through reports that detail whether an email was opened, forwarded or bounced. This can help you craft your next email or newsletter differently, if needed, to inspire more clicks or shares. Constant Contact also offers social media statistics so you know how your marketing efforts are going on Facebook, Twitter and other social sites.
We sent a series of emails to a variety of email clients in our tests, and Constant Contact was one of the few email marketing solutions that regularly made it through Gmail's spam filters. Nearly half of the email marketing software we tried couldn't bypass Gmail's strict filters to get to readers' inboxes. Emails we sent through Constant Contact made it through every time.
You can preview your emails and newsletters as you create them from a template so you know how they'll look to your recipients. However, the finished product may not resize properly for Outlook users, which is an issue for most email marketing services.
You have hundreds of templates to choose from for your Constant Contact email blast. This email marketing service even offers a gallery of stock images you can put into your newsletters and email campaigns to add interest and break up long paragraphs of text.
Although this application is easy to use, not all of its tools are intuitive. We were able to import old email campaigns to the software to edit and refurbish into new ones, but we had trouble accessing the tools needed to upload our ready-to-use HTML-coded newsletter.
The image-editing tools are some of the most helpful. You can edit the saturation of an image, change the contrast or add a frame, which eliminates the need for other software to edit your images.
If you plan to host an event, Constant Contact makes it easy for you to manage everything you need for that event. The email marketing service can place registrants in a separate email list so you can contact them when necessary, and you can accept PayPal payments for your event through Constant Contact.
Constant Contact lets you import files of contacts or input them individually. You want your contact list to grow, so you can create sign-up forms through Constant Contact, and those new subscribers are added to your list.
The service takes note of those who unsubscribe, so they no longer receive emails, but they remain in your contacts list. You can see in your reports how many have unsubscribed, but you have to remove them from your contacts manually rather than the software doing it automatically.
A unique feature Constant Contact offers is personal coaching. If you're new to email marketing services, you can take advantage of the extra attention from Constant Contact so you can learn the best practices and tips on how to market effectively.
Constant Contact is one of our top-rated email marketing solutions because of its attention to detail in the tools it offers. Its event registration and contact list management are some of the best options available. Although we had some difficulty with email creation at times, Constant Contact offers unique tools and helpful support that make it worth learning the software.