Pros / The program is simple to use for beginners and offers enough granular controls to satisfy most veteran users.
Cons / This application is available through a number of other brands; ImTOO does little to separate this application from its nearly identical siblings.
Verdict / There isn't much to complain about with this software. However, there isn't anything special enough about it to justify choosing it over anything else in this category.
ImTOO Video Converter Ultimate has several close siblings on our side-by-side comparison chart. This means that essentially the same application is available from a number of different vendors. And it's easy to see why so many companies are selling this Mac video converter from their stores. This application is easy to use and learn, and it produces video files optimized for nearly any product or device that you own.
Suppose you have a video file on your computer that you want to watch on your iPad. However, when you try to synchronize it to your device through iTunes, an error message tells you that your video is not compatible. Simply drop the file into ImTOO Video Converter for Mac Ultimate, select your model of iPad from the preprogrammed output profiles and hit Convert. Within minutes, you'll have a video file that's not only compatible with your iPad, but also one that's specifically tailored for that device. You can even export your converted file directly into iTunes or an iOS device. Starting the conversion takes less than a minute, and converting video files for specific devices doesn't get much simpler than that.
This software also has a few features for advanced users. When you open the advanced profile settings screen, you can tinker with some of the finer aspects of your video. Things like bit rate, frame rate and aspect ratio are all available for you to manipulate so you can get the exact video you want out of your conversion. This is great for tasks like converting that video you shot at 30 frames per second, or the more cinematic 24 frames per second.
There are some simple video editing features in this Mac video converter. For example, you can trim excess footage or add watermarks and basic effect filters. You can also adjust image characteristics such as brightness, contrast and saturation. These tools are fine for what they are, but they don't represent anything near a full video editing tool set. If you really want to create a unique video, you'll need to spring for fully featured video editing software.
At the end of the day, you can do a lot with ImTOO Video Converter for Mac Ultimate. However, although there isn't anything to complain about, you get the distinct feeling that there isn't anything about the software that sets it apart from the competition either. That's probably due to the fact that you can buy this software from a number of other vendors. There's just nothing special enough here to justify buying this application over something else or getting the exact same program from another brand.