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Amazon announces Prime Day 2020 dates, plus a ‘spend $10, get $10 back’ Prime Day sale incentive

Amazon announces Prime Day 2020 dates, plus a ‘spend $10, get $10 back’ Prime Day sale incentive
(Image credit: Getty)

It’s official: the Amazon Prime Day 2020 dates have been announced, with the sale starting Tuesday 13 October and running through Wednesday 14 October. Select deals are available for Amazon Prime members as of today across home, tech, groceries and fashion, and Amazon has announced a series of incentives for Prime Day 2020 shoppers. 

After delaying the annual summer shopping event due to the coronavirus pandemic, the Prime Day 2020 sale is set to become what Amazon calls its "biggest small business promotion." That’s because all Prime members who spend $10 on items sold by select small businesses on Amazon get a $10 credit to use on Prime Day on almost any product on the site. Amazon has launched a dedicated Support Small page to promote these businesses.

‘Spend $10, get $10’ to use in the Prime Day 2020 sales
This year’s $10 credit incentive is part of Amazon's $100 million commitment to support small businesses this Prime Day and through the holiday period, when we can also expect to see the best Black Friday USA deals 2020.

Sign up for Amazon Prime

In order to buy any of all the tempting deals going live across Amazon during this year's Prime Day sales, you will need a Prime membership. If you don't have one yet, you can get a free 30-day trial of Amazon Prime. If you decide you don’t want to continue with your membership afterwards, simply cancel within the 30-day period.

To take advantage of Prime Day deals on Amazon, you need to be a Prime member. If you aren’t, sign up to a 30-day free Prime trial - we recommend doing this a couple of days before the Prime Day sale begins. Once a member, you can take advantage of any Prime deal you fancy.

If you already own an Amazon Alexa device, but aren’t yet a Prime member, you can receive a $5 Amazon credit when you tell your device, “Alexa, sign me up for Prime.” There are plenty of Alexa devices to choose from too, including the mighty Amazon Echo Studio speaker and the cute Amazon Echo Dot with Clock.

Amazon announces Prime Day 2020 dates as Tuesday 13 to Wednesday 14 October

(Image credit: Amazon)

Early Prime Day 2020 sale offers to shop now at Amazon

This year’s Prime Day sale goes live on Tuesday 13 October, but Amazon has already released a series of deals for Prime members that are live now. These include:

There are further incentives and offers too, starting Amazon Prime Video, currently one of the world’s best TV streaming services. Throughout Prime Day 2020, Prime members can get 50% off a wide selection of movies and TV shows to rent or buy.

Great deals to look for on Prime Day 2020

Don’t forget, the Prime Day 2020 sales aren’t just happening on Amazon. Many other major American online retailers will be taking part too, and some of them have already begun releasing pre-Prime Day deals to tempt shoppers. 

We’ll be rounding up all of these, and have grouped them into the following categories so that you spend less time searching for deals, and have an easier time buying what you want… 

Amazon announces Prime Day 2020 dates: an image showing parcels delivered to a shopper's doorstep

(Image credit: Getty)

Ways to shop and save in the Prime Day 2020 sale

Amazon has made it easier than ever for you to shop the Prime Day sales this year, whether you’re using the Amazon App, watching live product demonstrations on Fire TV, or shopping the website directly on your home computer

There are also further exclusive incentives for Prime members who have a Prime Visa Signature Card, as well as for those who want to sign up for one… 

Prime Visa Signature Card rewards
Starting September 28 through October 31, eligible Prime members who apply and are approved for the Amazon Prime Visa card will instantly receive a $100 Gift Card. 

If you already have the Prime Visa Signature Card, you can receive 5% back at Whole Foods Market and at Amazon with an eligible Prime membership, plus 2% back at restaurants, gas stations and drugstores, among other benefits. 

Shop with Alexa
Prime members can discover deals by asking “Alexa, what are my Prime Day deals?”

Shop via the Amazon App
Prime members can shop anytime, anywhere with the Amazon App to ensure you never miss a Prime Day deal. Download either the Amazon Shopping app for iOS or Amazon Shopping for Android.

Amazon Live
Tune in to Amazon Live throughout Prime Day to see live product demonstrations, and shop flash deals. Customers will see products in action, and can shop the products through a carousel that updates in real-time as hosts discuss the products. To watch, visit Amazon’s Prime Day page or watch via the Amazon Shopping app on Fire TV.

Buy in-store
Prime members visit Amazon’s physical retail locations, including Whole Foods Market, Amazon 4-star, Amazon Books, Amazon Pop Up, and Amazon Fresh, can find deals in-store (more to follow).