Amazon Prime Day deals 2023: early deals and second sale confirmation

Amazon Prime day header image on Top Ten Reviews showing a selection of products to be dicounted
(Image credit: Future)

We've had confirmation that this year's second Amazon Prime Day will take place on October 10 - 11. The retailer only officially announced the dates for Prime Big Day Deals earlier this week, whilst we've been speculating when it'll land ever since the retailing giant teased us about a second instalment after the July event.

Since the last batch of Prime Day deals in July, we've been in a bit of a lull for savings and deals that whet the appetite. Even during the event earlier this year, it took some serious digging to find Amazon Prime Day air fryer deals or Amazon Prime Day vacuum cleaner deals that would be worth having, but they were there. 

Once you find a deal worth adding to the basket, remember that you'll need to be a Prime member to take advantage of the saving. New members will have the option to try Prime free for 30 days, whereas current members will have the benefit of being amongst the first to hear about the latest deals.

Prime Big Deal Days will be available in 19 countries across the world, including the US and UK. We'll share more details on this next Amazon Prime day as soon as we get word on them, so bookmark this page and check out our best Black Friday deals hub for more sales updates over the coming months.

The best Amazon Prime Day deals 2023: by brand

The best Amazon Prime Day deals 2023: by category

Amazon Prime Day deals 2023: what you need to know

Amazon Prime Day

(Image credit: Amazon)

When is Amazon Prime Day 2023?

Prime Big Deal Days has been announced for October, 10 - 11 2023. This is as we predicted when we first heard about the event, and feels similar to the Prime Early Access Sale that the retailer held last year.

We spotted that there were a number of epic Prime Day deals available in the couple of weeks running up to the event earlier this year, so shoppers could bag a bargain pretty earlier on. Some discounts remain live several days following the event itself, too, which can appeal to any last-minute deals hunters.

What is Prime Day?

Amazon Prime Day is a mega two-day event full of epic deals on Amazon own brands, and other favorite brands including Dyson, Ninja and Shark. 

It's exclusively for people with Prime membership, so you won't see the deals unless you're signed up. 

How do I become an Amazon Prime member?

In order to get access to Prime Big Deals Day deals you'll need to be an Amazon Prime member. This costs $14.99 per month and you can cancel any time.

However, if you haven't subscribed to become a member before you can take advantage of the 30-day Amazon Prime free trial to buy the deals. You won't be eligible for this if you've used it in past Prime Day sales or if you've signed up to the subscription service before.

Whilst on the free trial you can get all the other membership benefits including free, next day shipping, access to Prime Video and so much more. You can cancel for free any time during the trial whilst you're in the 30-day window, so it's worth considering for sale events such as this.

How does Prime Day work?

Assuming you've signed up for Amazon Prime and you've logged into your account, you'll see discounts across the whole site. In previous years, Amazon Prime discounts have been clearly marked across the site's 12 million+ products, so you know that you're getting the deal because you're a Prime Member.

There are always deals that run throughout the whole of Prime Day, which you can access at any time. Then there are daily Amazon Prime Day deals, which run for 24 hours, or until stock is depleted. And finally, there are Lightning Deals, which appear every few minutes, and run until all the stock of a particular item has been bought up. Sometimes Lightning Deals run for hours, sometimes minutes. Depends what the product is.

Once you've checked out with all your stuff, that expedited Prime delivery will see the products in your home within a few days. It used to be overnight in most areas, but since the explosion in at-home shopping during 2020, deliveries – while still free – can take a little longer.

Amazon Prime Day vs Black Friday: what's the difference?

When it comes to scouting for Amazon Prime Day deals and Black Friday deals, both of these major shopping events will have the products and / or devices that you want, for less. There are a couple of key differences, however:

The biggest difference is that Amazon Prime Day provides exclusive discounts and offers only for their Prime members, whereas other retailers share discounts and deals during Black Friday with all shoppers. The timings of the two events are different, too, with Prime Day running two events in the year of late - one in the summer, and the other in fall, - with Black Friday historically taking place on the last Friday of November.

Up until recently, Prime Day was a fantastic opportunity to buy smart home devices such as the best video doorbells, smart speakers and smart lights, and Black Friday was an opportunity to obtain large appliances, furnishings, mattresses and other household goods. However with Prime Day now becoming a fixture not once but twice in the year, and a growing demand, brands listed with Amazon are jumping on the band-wagon so that you can get your hands on a wider selection of products.

It feels like Amazon have perfectly timed Big Deal Days to act as a teaser to Black Friday, as they did last year. This means that it's likely you'll see greater discounts on Amazon before Black Friday which are exclusive to their Prime members and therefore act as a reward for being a member. That said, this doesn't mean that other retailers won't offer competitive deals and discounts during Black Friday.

How to get the best Amazon Prime Day deals

1. Sign up for Amazon Prime membership

The first thing to remember with Amazon Prime Day is that you need to be an Amazon Prime member to take part. While many people will already be members, many aren’t. Signing up for Amazon Prime is easy. If you’ve never been a member before, you can make use of the 30-day trial that allows for free Prime membership. If you want to cancel when the month is up, you can do so easily and it won’t have cost you a dime - besides what you spend on Prime Day itself, of course. 

If the free trial is not an option for you, Prime membership currently costs $12.99 a month or $119 for a year. You’ll get faster delivery options, Prime Video, ad-free music streaming on Prime Music, and access to unlimited photo storage and Prime Reading all thrown in, so there’s little not to like. 

Walmart recently launched a rival service, which we compare in our Walmart Plus vs Amazon Prime review.

2. Know what you want to buy

Amazon sell literally 1000s of products for the home, yard and hobbies so it can be all too easy to get distracted. Having an idea of the type of product that you want to buy can help to narrow down the search, and stay focused when it comes to choosing the best Amazon Prime Day deal for you.

It could also be worth it to stays flexible with your product choice. If you know you want an air fryer, for example, we wouldn't advise settling on one particular brand; do some research into a few contenders. There are a number of brands that have made the cut onto our best air fryers guide for all very different reasons so, take it from us; the air fryer you've heard the most noise about may not necessarily be the best option for you during the deals event.

However, it's also worth looking at the features that you want in that new product you're looking at buying. It may be a case of sacrificing a couple of specs in order to save the most money, or to get what you really want.

3. Set a budget, make a wishlist, and keeping visiting this page

Did you know that Prime members can also share several benefits with another person in their Amazon Household? This means that you could get the best Prime Day deals without paying for an account yourself. Your willing benefactor will simply need to invite you from the Membership section of their Prime account.

Or, if you're feeling generous and want to share your own Amazon Prime benefits, you'll need to visit your Membership hub, find the "Share your Prime Benefits" section, head to Manage Your Household and then add the name and email address of the lucky person that you want to give benefits to. 

Once you've got access to your Prime benefits, you'll then need to find the best deals. Firstly, stay right with us because Amazon Prime Day home deals are arriving every day and we're bringing you the inside scoop on what to buy amidst all the choice. Next, it's good to go into Amazon Prime Day having a rough idea of what products you actually want to buy, or dare we say need to buy, and how much you're willing to spend on them.

Bear in mind that the absolute best deals are probably going to be kept under wraps until the big day. And lastly, if you see a genuinely amazing deal – and some are definitely better than others – be sure to jump on it (and add it to your basket) before the stock runs out. Happy hunting.

Amazon Prime Day deals 2023: previous deals

Sensibo Sky Smart Home Air Conditioner System was

Sensibo Sky Smart Home Air Conditioner System was $159.00, now $99 at Amazon (save 38%)
If you want to make your air conditioner smarter, you don’t have to replace the whole thing. You can just install the Sensibo Sky. Now, it does take a little fine-tuning when setting up considering all the different ACs you can use it with. And, that’s a big reason why it has a 4.3 out of 5 rating on Amazon instead of a perfect 5. But, considering that it works with most major voice assistants, can be controlled via an app, and can automatically adjust according to what the temperature and humidity is, it’s pretty great otherwise. And, for Prime Day, you can save quite a bundle. Instead of a MSRP of $159.00, you’ll pay the discounted price of $99, which is pretty nifty.

Price Check: Walmart Not Available Best Buy Not Available

Alternative Pick / Cheaper Option: ecobee Smart Thermostat

COSORI Air Fryer Pro LE 5-Qt: was $98.49

COSORI Air Fryer Pro LE 5-Qt: was $98.49, now $75.93 at Amazon
This Cosori air fryer is down to one of it's lowest prices, ever. You can also receive it within the next few days, if you're a Prime member. It has 9 easy functions and can hold enough food for up to 4 people.

Tvwio Cordless Vacuum Cleaner: was

Tvwio Cordless Vacuum Cleaner: was $699.99, Now $149.99 on Amazon
The Tvwio Cordless Vacuum Cleaner is another efficient cordless vacuum cleaner, and thanks to this deal you can get one at a great price. This vacuum cleaner offers 65% more suction than a conventional cordless vacuum, and one charge will give you 35 minutes of run time. It features a 5 stage heavy filtration system and LED lights that will illuminate your floor as you clean so that you don't miss any dirt.

Laifen Swift SE was

Laifen Swift SE was $149.99, now $99.99 at Amazon (save 33%)
Though the Laifen Swift SE received a decently big discount back in June when it was on sale for around $99, this Prime Day sees the best deal ever on this hair dryer as it’s discounted $64, from $149.99 to $85.99. This back-to-basics hair dryer gets a 4.3 out of 5 rating on Amazon for its amazingly quick drying ability and compact design. The fact that it comes in four adorable colorways probably helps as well.

Price Check: Walmart $169.00 Best Buy Not Available

Alternative Pick / Cheaper Option: Laifen Swift Special

Proscenic P12 Cordless Vacuum Cleaner was $199.99, now $129.98 at Amazon

Proscenic P12 Cordless Vacuum Cleaner was $199.99, now $129.98 at Amazon (save $70)
When we reviewed the Proscenic P12, we were only slightly dismayed by the small handle and lack of accessories. That’s because, otherwise, it’s a dream to use, earning its 4.5 out of 5 rating in a pet friendly home. Its green headlight, which highlights any and all debris on your floor, makes it so you won’t miss any spots. And, it gives you up to 60 minutes of exceptional cleaning. While its $199.99 price tag is already very reasonable, it’s getting its first discount of $70 for Prime Day.

Price Check: Walmart Not Available Best Buy Not Available

Alternative Pick / Cheaper Option: iRobot Roomba 692 Robot Vacuum

COSORI Toaster Oven Air Fryer Combo: was $159.99

COSORI Toaster Oven Air Fryer Combo: was $159.99, now $129.99 at Amazon
This toaster air fryer oven by Cosori is a current best-seller on the site and, with a $20 coupon, you can save some money on it too. It works with Amazon Alexa so you can choose a recipe and request the air fryer to start cooking by voice. Opt for it in black and pay just $96.95 for it on Amazon.

Laifen Swift Special was

Laifen Swift Special was $239.99, now $159.99 at Amazon (save 33%)
This powerful hair dryer gets a solid 4.2 out of 5 rating on Amazon thanks to its powerful motor and ability to dry your hair without damaging it. The fact that all the attachments are held on magnetically is a plus as well, though most users would have liked for a longer cord. For Prime Day, this stellar model from Laifen is getting an $80 price cut, from $239.99 to $159.99, its first price cut on Amazon ever.

Price Check: Walmart $189.00 Best Buy Not Available

Alternative Pick / Cheaper Option: Laifen Swift SE

Bruvi Bundle was

Bruvi Bundle was $398.00, now $198.00 at Amazon (save $200)
This coffee maker might require you to use proprietary pods, but Bruvi knows what it’s doing. This machine, which uses biodegradable pods that leave no micro plastic behind, can brew a mean cup of joe, particularly since it has seven different functions for a variety of coffee (and tea) related drinks. No wonder, our sister site TechRadar gave it a 4.5 out of 5 review. This bundle, which generally will put a $398-sized hole in your wallet, is half off, meaning you get the brewer, a premium water filter kit and 20 pods for $198.

Price Check: Walmart Not Available Best Buy Not Available

Alternative Pick / Cheaper Option: Hamilton Beach The Scoop

Yeedi Vac x Robot Vacuum was

Yeedi Vac x Robot Vacuum was $199.99, now $149.99 at Amazon (save $70)
The yeedi Vac x gets its solid 4 out of 5 rating on Amazon for being able to vacuum and mop as well as some of the more established names for just $199.99. Of course, it’s not perfect as it doesn’t do a great job of avoiding cords and similar hang ups that most robot vacuums get stuck on. However, you can schedule it to run when you’re not home, it has an extended 90-minute runtime, and has a slim profile for getting under furniture. And, for Prime Day, you can get this affordable robot vacuum and mop combo for $70 less as it’s on sale for $129.99.

Price Check: Walmart Not Available Best Buy Not Available

Alternative Pick / Cheaper Option: Ultenic D5S Pro Robot Vacuum and Mop Combo

Ninja FG551 Foodi Smart XL 6-in-1 Indoor Grill: was

Ninja FG551 Foodi Smart XL 6-in-1 Indoor Grill: was $299.99, now $209.99 at Amazon
Although this isn't the lowest the Ninja FG551 has ever been, it certainly isn't the highest. With 27% off and stock already running low, it's proving to be a popular counter-top appliance that can air fry, roast, dehydrate, broil and bake.

BergHOFF LEO Portable Tabletop BBQ Grill: was

BergHOFF LEO Portable Tabletop BBQ Grill: was $470 now $239.95
Whether you're going camping or just chilling in the back garden, make sure you cook up a feast to match with the BergHOFF tabletop BBQ. This portable grill is easy to carry around, and it's a tip top bargain if you buy it right now on Amazon. Plus, you'll be supporting a small business brand.

Yeedi Vac 2 Pro was

Yeedi Vac 2 Pro was $399.99, now $259.99 at Amazon (save $300)
The Yeedi vac 2 pro is a solid if finicky robot mop that we gave a 4 out of 5 rating when we reviewed it. While the app and mopping ability could use some improvement, we were taken in by its great performance and long running time – 240 minutes to be exact. Plus, it’s mid-range price tag was just cut down to budget level for Prime Day, going from $399.99 to $259.99. Though, somehow Walmart still seems to have the best price on this guy.

Price Check: Walmart $199.99 Best Buy Not Available

Alternative Pick / Cheaper Option: Ultenic D5S Pro Robot Vacuum and Mop Combo

Shark AI Ultra 2-in-1 robot vacuum: was

Shark AI Ultra 2-in-1 robot vacuum: was $699.99, now $449.99 at Amazon (save $250)
It's an Amazon Choice and good deal, with a saving of 36% / $250. This is it's lowest ever price on Amazon and a popular one at that with 4.1-out-of-5 customers rating it. The Shark AI Ultra 2-in-1 will vacuum and mop the floors, and is ideal for homes with pets thanks to it's HEPA self-empty base. It also works with Alexa for complete hands-free automation.

Price Check: Best Buy $599.99 | Walmart $999.99

Alternative Pick: Yeedi Vac Station was $499.99, now $299.99 at Amazon

Euhomy Portable Air Conditioner was

Euhomy Portable Air Conditioner was $279.99, now $228.44 at Amazon (save $51)
If you have a smaller space, consider this portable AC from Euhomy. It puts out 8,000 BTU to keep a space of up to 300 square feet cool. You also get dehumidifier and fan functions as well as a remote for easy control. Installation is easy. Of course, it can be loud and the window kit isn’t really reusable between different size windows but its 4.2 out of 5 rating on Amazon should assuage any fears – it does what it needs to and does it well. That said, the price tag is pretty attractive at $279.99. And, it’s even better for Prime Day with a price tag of $228.44.

Price Check: Walmart Not available Best Buy Not available

Alternative Pick / Cheaper Option: BLACK+DECKER Air Conditioner

BLACK+DECKER Air Conditioner was

BLACK+DECKER Air Conditioner was $569.99, now $479 at Amazon (save 16%)
This 14,000 BTU portable air conditioner is a beast capable of cooling 700 square feet. Setup and installation can be a bit tricky if you have an unorthodox space, but overall this is an easy AC to use. Plus, it comes with a remote. For this somewhat large, nut not monolith-like, unit, you’ll usually have to pay $569.99. However, it’s getting a solid Prime Day discount to the tune of $94. That means instead of $569.99, it’s currently going for $475.99.

Price Check: Walmart $689.98 Best Buy $530.99

Alternative Pick / Cheaper Option: Euhomy Portable Air Conditioner


ECOVACS DEEBOT X1 was  $1,549.99, now $899.99 at Amazon (save $695)
The ECOVACS Deebot X1 might be pricey, but it’s a stellar robot vacuum and mop combo. It does a fantastic job cleaning, has a base station that will not only empty dirty contents but refill the water tank on the robot vac, and has its own voice assistant though you can also use Alexa or Google Assistant. Though its price tag is quite steep, it’s getting a hefty price drop from $1,549.99 down to $854.99 for Prime Day, its biggest price drop ever.

Price Check: Walmart Not available | Best Buy $899.99

Alternative Pick: Yeedi Vac Station was $499.99, now $299.99 at Amazon

Jennifer Oksien

Jennifer Oksien is the Editor of Top Ten Reviews. Jennifer (Jen) has over a decade of experience as a digital product writer specialising in appliances, smart tech and mattresses for some of the UKs leading retailers and magazine titles such as TechRadar, Real Homes and Ideal Home. Generally, you’ll find her watching the latest Netflix series, digging around in the garden or making a cake.