Amazon Prime Day deals 2024: details about July's sale

Amazon Prime Day | Bella Air Convection Air Fryer being tested in writer's home
(Image credit: Future)

Amazon Prime Day is almost here. While the retail giant hasn't confirmed a date, they have shared that their will be a two-day sales event sometime in July. This means that you can expect to hear more news about the upcoming sales across your favorite small appliances and smart home devices. 

Following up on the two Amazon sales last year—Prime Day and Big Deals Day—we have a pretty good idea of what we can expect to see for Amazon Prime Day 2024. 

Some of the best deals that we saw was on Amazon own-brand. This includes the Ring Video Doorbell which dropped from $99.95 to $54.99 at Amazon, $5 less than the record-low set during Black Friday, and the Blink Video Doorbell which was dropped from $49.99 to $29.99 at Amazon. We also witnessed some of the best coffee makers and best Shark vacuums halved in price. 

Make sure that you're signed up to Prime Membership to take advantage of all the (hopefully) great deals. We'll update this page as soon as we get more details on the next instalment of Amazon Prime Day deals, so stick with Top Ten Reviews for the best discounts and advice.

Amazon Prime Day deals

Amazon Prime Day 2024: what you need to know

Amazon Prime Day

(Image credit: Amazon)

When is Amazon Prime Day 2024?

Amazon hasn't announced a date for Prime Day 2024, but they have shared that we can expect it to be sometime in July. We predict that t's likely to be around the second week of July 2024 as it has been for the past couple of years.

We spotted that there were a number of epic Prime Day deals available in the couple of weeks running up to the event at the beginning of July last year, so shoppers could bag a bargain pretty earlier on. Some discounts remained "live" several days following the event itself, too, which would appeal to any last-minute deals hunters for this year's installment.

What is Prime Day?

Amazon Prime Day is a mega two-day event full of epic deals on Amazon own brands, and other favorite brands including Dyson, Ninja and Shark. It's exclusively for people with Prime membership, so you won't see the deals unless you're signed up. 

According to Amazon, we'll see new deals land as often as every five minutes, which means that the 48-hour event will be similar to previous Prime Day deals we've shopped. In addition to this, Prime members will be able to request access to invite-only deals by signing up on select products.

How do I become an Amazon Prime member?

In order to get access to Amazon Prime Day deals deals you'll need to be an Amazon Prime member. This costs $14.99 per month and you can cancel any time.

However, if you haven't subscribed to become a member before you can take advantage of the 30-day Amazon Prime free trial to buy the deals. You won't be eligible for this if you've used it in past Prime Day sales or if you've signed up to the subscription service before.

Sign up for Amazon Prime membership

Sign up for Amazon Prime membership

Signing up is easy. If you’ve never been a member before, you can make use of the 30-day trial that allows for free Prime membership. If you want to cancel when the month is up, you can do so easily and it won’t have cost you a dime

Whilst on the free trial you can get all the other membership benefits including free, next day shipping, access to Prime Video and so much more. You can cancel for free any time during the trial whilst you're in the 30-day window, so it's worth considering for sale events such as this.

How does Prime Day work?

Assuming you've signed up for Amazon Prime and you've logged into your account, you'll see discounts across the whole site. In previous years, Amazon Prime discounts have been clearly marked across the site's 12 million+ products, so you know that you're getting the deal because you're a Prime Member.

There are always deals that run throughout the whole of Prime Day, which you can access at any time. Then there are daily Amazon Prime Day deals, which run for 24 hours, or until stock is depleted. And finally, there are Lightning Deals, which appear every few minutes, and run until all the stock of a particular item has been bought up. Sometimes Lightning Deals run for hours, sometimes minutes. Depends what the product is.

Once you've checked out with all your stuff, that expedited Prime delivery will see the products in your home within a few days. It used to be overnight in most areas, but since the explosion in at-home shopping during 2020 (thanks Covid), deliveries— while still free—can take a little longer.

Amazon Prime Day vs Black Friday: what's the difference?

When it comes to scouting for Amazon Prime Day deals and Black Friday deals, both of these major shopping events will have the products and / or devices that you want, for less. There are a couple of key differences, however:

The biggest difference is that Amazon Prime Day provides exclusive discounts and offers only for their Prime members, whereas other retailers share discounts and deals during Black Friday with all shoppers. The timings of the two events are different, too, with Prime Day running two events in the year of late - one in the summer, and the other in fall, with Black Friday historically taking place on the last Friday of November.

Up until recently, Prime Day was a fantastic opportunity to buy smart home devices such as the best video doorbells, smart speakers and smart lights, and Black Friday was an opportunity to obtain large appliances, furnishings, mattresses and other household goods. However with Prime Day now becoming a fixture not once but twice in the year, and a growing demand, brands listed with Amazon are jumping on the band-wagon so that you can get your hands on a wider selection of products.

Last year's top 10 deals

Dreo Air Fryer | was $89.99, now $76.49 (save 15%)

Dreo Air Fryer | was $89.99, now $76.49 (save 15%)

In a sleek, circular design, this compact air fryer is perfect for anyone with limited countertop space. It still offers a 4 qt capacity however, as well as eight presets and a one-touch preheat option. It's a neat little air fryer that can cook a wide variety of foods, and a great addition to any kitchen.

Price Check: Dreo ($89.99)

Alternative Pick: Elite Gourmet EAF4617 Air Fryer

Amazon Smart Plug: $24.99$12.99 at Amazon

Amazon Smart Plug: was $24.99 now $12.99 at Amazon
If you don't have a house full of gadgets then fear not: this little gadget will work with your standard kettle, toaster or air fryer to make it smart. It also works with Alexa devices such as the Echo Dot or Echo Show so you will have the ability to control it by voice. Now half-price - it's a fantastic addition to your shopping cart.

Best Buy: $24.99

Blink Video Doorbell was $94.98, now $47.49 at Amazon

Blink Video Doorbell was $94.98, now $47.49 at Amazon

If you need an inexpensive video doorbell, this model from Blink, owned by Amazon, is not only inexpensive, but receiving a 50% off deal, going from $94.98 to $47.49. That's pretty good for a doorbell with decent video quality and easy  installation.

Alternative pick: Blink Video Doorbell (standalone) $29.99

Keurig K-Iced coffee maker: was $99.99, now $59.99: save $40 at Amazon

Keurig K-Iced coffee maker: was $99.99, now $59.99: save $40 at Amazon

Keurig knows a thing or two about great coffee, and the K-Iced may sound like a member of a boy band but it's a fun and capable coffee maker for hot and cold brewing alike. Whether you want a cold brew or an intensely full-flavored cup of hot coffee the Keurig delivers both with ease.

Price check: Best Buy $99.99 | Target $129.99

Alternative: Famiworths Single-Serve Coffee Maker

Philips 3000 Series Air Fryer was $179.95, now $79.95 at Amazon

Philips 3000 Series Air Fryer was $179.95, now $79.95 at Amazon

This air fryer is already a hit with Amazon users as its 4.5 out of 5 rating attests thanks to how easy it is to use and clean, not to mention the fact that it's packed with 13 cooking functions and a just-right size. And, now this almost $180 kitchen appliance is a full $100 off for Amazon Prime Day.

Price check: Crate & Barrel $149.95

Alternative pick: Instant Pot Vortex Pro Air Fryer

120W Cordless Handheld Vacuum for DeWalt 20V Max battery: was $79.99, now $59.99 at Amazon

120W Cordless Handheld Vacuum for DeWalt 20V Max battery: was $79.99, now $59.99 at Amazon

Use your existing DeWalt battery with this handy handheld vacuum cleaner, which is ideal for cleaning up after DIY jobs. It's good for up to 30 minutes of cleaning and its 93W motor delivers 8,000Pa of super suction. The 600ml waste container is a decent size so you won't need to constantly empty it.

Price check: Best Buy $ n/a | Target $ n/a

Alternative: Beilmeier 20V cordless vacuum

Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400Bwas $123.59, now $89 at Amazon (save 28%)

Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner, 1400B was $123.59, now $89 at Amazon (save 28%)

If its 4.6 out of 5 rating on Amazon is any indication, people love this Bissell Little Green machine for its ability to deep clean without the hassle of those big steam carpet cleaners that you have to rent from the store. It’s perfect for picking up pet waste and other tough messes on upholstery and carpets. And, while it’s already pretty reasonably priced at $123.59 for such a popular floor cleaner, it’s getting an early Prime Day discount of 28%.

Alternative Pick: was Yeedi Vac 2 Pro was $399.99, now $259.99 at Amazon

Blink Outdoor (3rd Gen) wireless security camera 3 pack: was $249.99, now $99.99: save $150 at Amazon

Blink Outdoor (3rd Gen) wireless security camera 3 pack: was $249.99, now $99.99: save $150 at Amazon

Amazon's Blink cameras were already keenly priced, but at jus $99.99 for a three-pack this is as cheap as good quality cameras get. With easy setup, motion detection and two-year battery life they're a simple and straightforward home security system.

Price check: Best Buy $124.99 | Target $ n/a

Alternative: TP-Link Tape 2K outdoor system (2 pack)

Shark CZ2001 Vertex Canister Vacuum | was $479.99, now £189.99 at Amazon (save 60%)

Shark CZ2001 Vertex Canister Vacuum | was $479.99, now £189.99 at Amazon (save 60%)

You can get the Shark CZ2001 Vertex Canister Vacuum for £189.99 on Amazon, saving 51% from its original price of $479.99. This vacuum is a great investment for those with carpets or a busy house that requires regular deep cleaning. However, if you're used to a vacuum with lots of tools, you may need to purchase optional extras. 

Price Check: Best Buy $287.99

Alternative Pick / Cheaper Option: Aspiron Canister Vacuum Cleaner

Café Specialty Drip Coffee Makerwas $279.00, now $195.38 at Amazon (save 29%)

Café Specialty Drip Coffee Maker was $279.00, now $195.38 at Amazon (save 29%)

Though the Café Specialty Drip Coffee Maker often sees a decent sale, it’s getting as good of a deal as you’ll find. Instead of paying the full $279.00 price, it’s $82 off at $195.38, which is almost 30% off! Considering it makes a great pot of coffee, that’s a steal. After all, its Amazon rating is 4.2 out of 5 for a reason. Well, a couple as you can also automate it or control it via an app as well as through Alexa and Google Home.

Price Check: Walmart $298.99 Best Buy $238.99

Alternative Pick / Cheaper Option: Mr. Coffee Espresso and Cappuccino Machine

Jennifer Oksien

Jennifer Oksien is the Editor of Top Ten Reviews. Jennifer (Jen) has over a decade of experience as a digital product writer specialising in appliances, smart tech and mattresses for some of the UKs leading retailers and magazine titles such as TechRadar, Real Homes and Ideal Home. Generally, you’ll find her watching the latest Netflix series, digging around in the garden or making a cake.