We've had confirmation that this year's second Amazon Prime Day will take place on October 10 - 11. The retailer only officially announced the dates for Prime Big Day Deals earlier this week, whilst we've been speculating when it'll land ever since the retailing giant teased us about a second instalment after the July event.
Since the last batch of Prime Day deals in July, we've been in a bit of a lull for savings and deals that whet the appetite. Even during the event earlier this year, it took some serious digging to find Amazon Prime Day air fryer deals or Amazon Prime Day vacuum cleaner deals that would be worth having, but they were there.
Once you find a deal worth adding to the basket, remember that you'll need to be a Prime member to take advantage of the saving. New members will have the option to try Prime free for 30 days, whereas current members will have the benefit of being amongst the first to hear about the latest deals.
Prime Big Deal Days will be available in 19 countries across the world, including the US and UK. We'll share more details on this next Amazon Prime day as soon as we get word on them, so bookmark this page and check out our best Black Friday deals hub for more sales updates over the coming months.
The best Amazon Prime Day deals 2023: by brand
- Cosori: shop for savings on air fryers, pressure cookers & rice cookers
- Ninja: deals on air fryers, blenders, grills, ice cream makers & more
- Shark: shop limited time deals on stick & robot vacuums
- Ring: browse bundle list prices for extra savings
- Roomba: best-selling robot vacuums with up to $200 off
- Yeedi: browse all Yeedi robot vacuums
The best Amazon Prime Day deals 2023: by category
- Air fryers: shop for savings on Cosori, Ninja, Instant Brand & more
- Coffee machines: save up to $100 on capsule and drip coffee makers
- Gas lawn mowers: enjoy savings from Greenworks, SunJoe, Worx & more
- Portable air conditioners: epic savings on top cooling options
- Video doorbells: browse savings on popular smart doorbells
- Vacuums: various deals on handheld, stick and canister vacuum cleaners
Amazon Prime Day deals 2023: what you need to know
When is Amazon Prime Day 2023?
Prime Big Deal Days has been announced for October, 10 - 11 2023. This is as we predicted when we first heard about the event, and feels similar to the Prime Early Access Sale that the retailer held last year.
We spotted that there were a number of epic Prime Day deals available in the couple of weeks running up to the event earlier this year, so shoppers could bag a bargain pretty earlier on. Some discounts remain live several days following the event itself, too, which can appeal to any last-minute deals hunters.
What is Prime Day?
Amazon Prime Day is a mega two-day event full of epic deals on Amazon own brands, and other favorite brands including Dyson, Ninja and Shark.
It's exclusively for people with Prime membership, so you won't see the deals unless you're signed up.
How do I become an Amazon Prime member?
In order to get access to Prime Big Deals Day deals you'll need to be an Amazon Prime member. This costs $14.99 per month and you can cancel any time.
However, if you haven't subscribed to become a member before you can take advantage of the 30-day Amazon Prime free trial to buy the deals. You won't be eligible for this if you've used it in past Prime Day sales or if you've signed up to the subscription service before.
Whilst on the free trial you can get all the other membership benefits including free, next day shipping, access to Prime Video and so much more. You can cancel for free any time during the trial whilst you're in the 30-day window, so it's worth considering for sale events such as this.
How does Prime Day work?
Assuming you've signed up for Amazon Prime and you've logged into your account, you'll see discounts across the whole site. In previous years, Amazon Prime discounts have been clearly marked across the site's 12 million+ products, so you know that you're getting the deal because you're a Prime Member.
There are always deals that run throughout the whole of Prime Day, which you can access at any time. Then there are daily Amazon Prime Day deals, which run for 24 hours, or until stock is depleted. And finally, there are Lightning Deals, which appear every few minutes, and run until all the stock of a particular item has been bought up. Sometimes Lightning Deals run for hours, sometimes minutes. Depends what the product is.
Once you've checked out with all your stuff, that expedited Prime delivery will see the products in your home within a few days. It used to be overnight in most areas, but since the explosion in at-home shopping during 2020, deliveries – while still free – can take a little longer.
Amazon Prime Day vs Black Friday: what's the difference?
When it comes to scouting for Amazon Prime Day deals and Black Friday deals, both of these major shopping events will have the products and / or devices that you want, for less. There are a couple of key differences, however:
The biggest difference is that Amazon Prime Day provides exclusive discounts and offers only for their Prime members, whereas other retailers share discounts and deals during Black Friday with all shoppers. The timings of the two events are different, too, with Prime Day running two events in the year of late - one in the summer, and the other in fall, - with Black Friday historically taking place on the last Friday of November.
Up until recently, Prime Day was a fantastic opportunity to buy smart home devices such as the best video doorbells, smart speakers and smart lights, and Black Friday was an opportunity to obtain large appliances, furnishings, mattresses and other household goods. However with Prime Day now becoming a fixture not once but twice in the year, and a growing demand, brands listed with Amazon are jumping on the band-wagon so that you can get your hands on a wider selection of products.
It feels like Amazon have perfectly timed Big Deal Days to act as a teaser to Black Friday, as they did last year. This means that it's likely you'll see greater discounts on Amazon before Black Friday which are exclusive to their Prime members and therefore act as a reward for being a member. That said, this doesn't mean that other retailers won't offer competitive deals and discounts during Black Friday.
How to get the best Amazon Prime Day deals
1. Sign up for Amazon Prime membership
The first thing to remember with Amazon Prime Day is that you need to be an Amazon Prime member to take part. While many people will already be members, many aren’t. Signing up for Amazon Prime is easy. If you’ve never been a member before, you can make use of the 30-day trial that allows for free Prime membership. If you want to cancel when the month is up, you can do so easily and it won’t have cost you a dime - besides what you spend on Prime Day itself, of course.
If the free trial is not an option for you, Prime membership currently costs $12.99 a month or $119 for a year. You’ll get faster delivery options, Prime Video, ad-free music streaming on Prime Music, and access to unlimited photo storage and Prime Reading all thrown in, so there’s little not to like.
Walmart recently launched a rival service, which we compare in our Walmart Plus vs Amazon Prime review.
2. Know what you want to buy
Amazon sell literally 1000s of products for the home, yard and hobbies so it can be all too easy to get distracted. Having an idea of the type of product that you want to buy can help to narrow down the search, and stay focused when it comes to choosing the best Amazon Prime Day deal for you.
It could also be worth it to stays flexible with your product choice. If you know you want an air fryer, for example, we wouldn't advise settling on one particular brand; do some research into a few contenders. There are a number of brands that have made the cut onto our best air fryers guide for all very different reasons so, take it from us; the air fryer you've heard the most noise about may not necessarily be the best option for you during the deals event.
However, it's also worth looking at the features that you want in that new product you're looking at buying. It may be a case of sacrificing a couple of specs in order to save the most money, or to get what you really want.
3. Set a budget, make a wishlist, and keeping visiting this page
Did you know that Prime members can also share several benefits with another person in their Amazon Household? This means that you could get the best Prime Day deals without paying for an account yourself. Your willing benefactor will simply need to invite you from the Membership section of their Prime account.
Or, if you're feeling generous and want to share your own Amazon Prime benefits, you'll need to visit your Membership hub, find the "Share your Prime Benefits" section, head to Manage Your Household and then add the name and email address of the lucky person that you want to give benefits to.
Once you've got access to your Prime benefits, you'll then need to find the best deals. Firstly, stay right with us because Amazon Prime Day home deals are arriving every day and we're bringing you the inside scoop on what to buy amidst all the choice. Next, it's good to go into Amazon Prime Day having a rough idea of what products you actually want to buy, or dare we say need to buy, and how much you're willing to spend on them.
Bear in mind that the absolute best deals are probably going to be kept under wraps until the big day. And lastly, if you see a genuinely amazing deal – and some are definitely better than others – be sure to jump on it (and add it to your basket) before the stock runs out. Happy hunting.
Amazon Prime Day deals 2023: previous deals
