Amazon Prime Day – everything to expect in 2020

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Amazon Prime Day has been and gone for another year, leaving us to look back at what went down in 2019 and start casting an eye ahead to Prime Day 2020.

There's no denying that Prime Day 2019 was a big success – both for Amazon and for consumers eager to snap up a great deal.

The bargain bonanza saw the retailer sell more than 175 million products across just 48 hours in July, which is more than it managed to shift on Black Friday and Cyber Monday combined last year.

The quality of deals was generally strong, too, with research by price monitoring company Minderest revealing that over 80% of products sold by Amazon were cheaper on Prime Day than they were anywhere else.

With that in mind and Prime Day 2019 still very much in the rear-view mirror, let's take a look at what to expect from next year's Amazon summer deals extravaganza.

Best Amazon Prime Day deals – what to expect in 2020

As we anticipated, many of the best deals were on Amazon's own products, notably Echo smart speakers, Kindle e-readers, and Fire TV devices. Plenty of other awesome tech was heavily discounted, though, including TVs, headphones, fitness trackers, smartphones and laptops – even some Apple products were spied in the bargain bin on Prime Day!

As we look ahead to 2020, 4K TVs are especially worth keeping an eye on, as the once exclusive technology's assimilation into the mainstream means prices should continue to fall next year.

Similarly, the start of another generation of console wars – new Xbox and PlayStation systems are expected to launch in time for Christmas next year – should see the likes of the PS4, Xbox One, and maybe even Nintendo Switch discounted heavily come Prime Day 2020.

Outside of electronics, mattress deals were particularly strong this year, and there were also some seriously sweet grocery offers on Prime Day. Shoppers snapped up great prices on organic strawberries, cherries, and blueberries via the retailer's Whole Foods Market subsidiary, proving that Prime Day is about much more than just big ticket gadgets.

Here are 15 deals that showcase the best of Amazon Prime Day – and explain why it's worth getting excited about.

Amazon Echo was $99.99 just $49.99 at Amazon

One of Amazon's newest smart speakers, the 2nd Generation Echo with Alexa was available for 50% less than usual on Prime Day. It’s smaller and cheaper than the first version, offering significantly more features than the cheaper Echo Dot.

Amazon Echo Dot was $50 just $22 at Amazon

The 3rd Generation Echo Dot with Alexa was more than 50% off during the Prime Day period – the lowest price we've ever seen on the device. It shows you just how keen Amazon's deals on its own products can be during Prime Day.

Fire TV Recast was $229.99 just $129.99 at Amazon

The Amazon Recast fell to its lowest price ever on Prime Day 2019, thanks to a $100 discount. The DVR that offers a fee-free way of recording over-the-air TV at home with a Fire TV or Echo Show, or on-the-go with a compatible mobile device.

Kindle Oasis E-reader was $250 just $174.99 at Amazon

A discount of more than $75 on Prime Day was the lowest price we've ever seen on the 9th-gen Kindle Oasis E-Reader. It's an all-around excellent device headlined by a dazzling screen – though in this case, the price was even more eye-popping!

Kindle Paperwhite bundle was $134.99 just $84.99 at Amazon

On Prime Day, Amazon paired the impossibly thin and light Kindle Paperwhite with a free $5 eBook coupon and three months of free Kindle Unlimited. The combined savings was as much as $50, depending on which Paperwhite model you opted for, and was yet another superb in-house deal.

Google Home Mini was $49.99 just $25 at Walmart

The success of Prime Day means that Amazon's summer sales event now faces stiff competition from rival retailers. Walmart in particular offers some fierce discounts around the Prime Day period, as this Google Home Mini deals shows – $25 is the lowest price we've ever seen the device offered for.

Ring Wi-Fi Video Doorbell was $99.99 just $69.99 at Amazon

The best-selling Ring Video Doorbell was on sale for $69.99 at Amazon as part of its Prime Day event. That's the lowest price we've seen for the Wi-Fi enabled doorbell that will send you alerts when motion is detected.

TCL 55-Inch 4K Ultra HD TV was $799.99 just $529 at Amazon

This TCL 55-inch 4K Smart TV was on sale for just $529, or roughly $270 off its regular price. The UHD TV features the Roku experience built-in and was a great option for those looking to upgrade from a 1080p set.


Samsung Galaxy S9 (64GB) SIM-free was $699 $349 at Amazon

We saw significant cell phone savings for probably the first time this Prime Day, and they didn't get much better than over 40% off the fantastic Galaxy S9. It might be a year old now, but its screen, camera, and software still represent great value for money. At this price, it was a no-brainer if you were in the market for an Android upgrade.

Apple iPad Pro (12.9-inch) was $1,149 just $949.99 at Amazon

Think you can never bag a bargain on Apple's high-end gizmos? Prime Day would beg to differ, as this discount of nearly $200 proves. It's on the latest 12.9-inch iPad Pro and comes with 256GB of storage, a powerful A12X Bionic chip, stunning Retina display and is compatible with the Apple Pencil.

Apple AirPods with Wireless Charging was $199 just $170 at Amazon

If a deal on an Apple product is rare, a deal on a new Apple product is practically unheard of. But Prime Day flew in the face of logic this year, serving up this tasty $29 discount on the latest Apple AirPods wireless earphones, which come complete with a wireless charging case. If another deal of this ilk crops up before Christmas, you'd be well advised to snap it up.

Beats Solo3 on-ear headphones was $299 just $139 at Amazon

Whether you call it over 50% off, or prefer to think of it as a $160 discount, this deal on Beats Solo3 on-ear headphones was one of Prime Day 2019's starring attractions. Boasting up to 40 hours of battery life as well as the kind of stylish design you'd expect from Beats, we're hoping for more of the same come next year's event.

Apple Watch Series 3 was $309 just $229 at Amazon

Prime Day served up a rare change to save over 25% on the Apple Watch Series 3. It's a fully featured, premium smartwatch that comes complete with waterproof technology, GPS, and heart rate monitoring. 

Casper Sleep Foam Mattress was $995 just $695 at Amazon

Casper makes some of the best-selling mattresses in the country, with thousands of people swearing they'll help you enjoy the perfect night's sleep. Prime Day saw this queen sized 10-inch mattress on offer for under $700 – a saving of $300 and the best price we've ever seen on the product.


Sleep Innovations Marley memory foam mattress was $777.99 just $369 at Amazon 

Summer is the time to buy a new mattress and this 53% discount on a king size Sleep Innovations Marley 10-inch memory foam mattress  shows you why Prime Day is the place to start your shopping. Comfortable, supportive and award-winning, this mattress was an absolute steal at this price.

When is Amazon Prime Day 2020? 

Amazon Prime Day took place on Monday, July 15 and Tuesday, July 16 this year.

The online mega-mart typically holds its annual sales event at a similar time each summer, so we'd expect the Amazon Prime Day 2020 dates to fall in July again – though we don't yet have any specifics.

We'll report back as soon as we learn anything more concrete.

How to get the best Amazon Prime Day deals in 2020

As a starting point, it's worth remembering that you need to be an Amazon Prime subscriber to participate in the Amazon Prime Day deals. 

If you don't have Prime, and don't want to commit to full membership, you can still  take advantage of Amazon’s free 30-day Prime trial. Just make sure you don’t sign up too early, and that you cancel before the month’s subscription period is up – as long as you don’t go over the 30 days, there are no strings attached.

Alternatively, you can pay $13 for a one-month Prime membership and benefit from all the advantages that come with Prime: free same-day and one-day delivery; unlimited streaming of movies and TV episodes on Prime Video; unlimited, ad-free access to Prime Music; Prime Reading; and loads more.

After that, the easiest way to enjoy all the best Amazon Prime Day deals is to stick with us. We’ll bring you all the biggest savings and best-value deals right here, first, so bookmark this page and check back in regularly for the latest updates. The same applies throughout the year, with Black Friday another big event on the annual sales calendar.

Also, remember to buy early to get the best price while things are in stock. If the price drops again, you can make an easy A-to-Z Amazon return (usually before things ship). But if you wait, you won't be able to buy an item if it's sold out. We'll strike out deals that have expired, and remove them entirely if we can't find an similarly-priced deal to replace it. 

Here are a few more pro tips to consider when hunting for the best Amazon Prime Day deals:

  • Do your homework: know what you want to buy and create a shopping list before Prime Day to ensure you stay focused
  • Use CamelCamelCamel.com to check the Amazon price history of a product and ascertain whether it really is a good deal
  • Use Google Shopping to see what other retailers are selling it for and ensure the Amazon Prime Day price is, indeed, the lowest available
  • Add Fakespot.com to your bookmarks - this service helps you determine whether the Amazon user reviews for a product are legit or fake

That's all there is to it! If you've made it this far, you can rest assured you know all the important stuff about Amazon Prime Day, so now all that's left is to play the waiting game.

Thanks for trusting us as a source of advice during Prime Day 2019, and we'll see you next year – but only after we've navigated Black Friday and Cyber Monday!