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5 golden rules for buying a mattress in the Black Friday online 2020 sales

5 golden rules for buying a mattress in the Black Friday online sales
(Image credit: Getty)

Shopping the holiday sales can feel overwhelming if you're looking to make a big purchase, especially when it comes to your sleep health, but our 5 golden rules of buying a mattress during the Black Friday online 2020 sales will hopefully give you a gentle nudge in the right direction. After all, choosing a mattress is a big deal, and with so many to pick from, how do you know which one is right for you? The bigger question is, how do you know you're getting a good deal?

We recommend buying from reputable sleep brands that offer a strong returns policy and a decent trial period so you can test-drive your new bed at home. The good news is that many top sleep brands are offering impressive Black Friday bargains right now. But before you spend a dime, let's go over these five golden rules of buying a mattress during the Black Friday online 2020 sales...


1: Always check the RRP

Black Friday deals can sometimes be misleading, and with sales happening so often it can be hard to know if the product you’re after is being offered at a good price. That's why it's important to always check the RRP to see what the mattress is selling for outside of any promotional periods, and, if the mattress is sold elsewhere too, compare prices across multiple sites to get the best deal. 

Also, take all those ‘last chance' banners with a pinch of salt. There are plenty of mattress sales throughout the year, so don’t panic buy if you can't afford your ideal bed right now because, chances are, a good deal will come around again.

Nolah Evolution 15 Mattress

Nolah Evolution 15 Mattress | Was from $1,799 | Now from $999 at Nolah Sleep
This luxury hybrid mattress offers superb cooling support and medium firmness air foam that gently contours to your body. It's also a huge $800 off for Black Friday and comes with two free pillows (worth $198) too.

2: Shop for your body type and sleep style

Whether you’re a side, back, or stomach sleeper, your height, body weight and your ideal mattress firmness are big factors to consider when investing in a new mattress. A medium-firm mattress is a great choice if you want plenty of spine and neck support, or you weigh over 300lbs. For side sleepers, a softer mattress like the Leesa Original is a great choice, as it will mold to your body’s natural curvature.  

If you have back pain, try the Classic Mattress by Saatva, which uses lumbar zone technology for optimal spine support and back comfort. Hot sleepers, head for the Purple Original, with its 1,800 built-in air channels and breathable foam to airflow. Health conditions such as the menopause and night sweats can lead you to you overheating in bed, so a cooling mattress could be your ticket to better sleep.

Avocado Latex Mattress

Avocado Latex Mattress | Was from $1,199.00 | Now from $999 at Avocado
For healthy sleep, take a look at this organic mattress, made with  non-toxic and biodegradable materials. It's highly breathable for hot sleepers, and safe for people with allergies to sleep on. Use the promo code CYBER200 to get your $200 discount. 

3: Set a budget and don't blow it

Even the canniest of shoppers can get caught up in all the Black Friday madness, and before you know it you’ve blown your budget on a luxury mattress when a more affordable model would have suited your sleep needs just fine. Rather than buying the most expensive mattress just because it has the biggest discount, set a budget before you shop and try sticking to it.

Don't have the cash to buy outright but you still want to upgrade your bed? Then learn how to buy a mattress on finance this Black Friday, with tips from our Finance Editor on how to grab a great deal without overspending.

GhostBed Mattress

GhostBed Mattress | Was from $645 | Now from $452 at GhostBed
This is one of the cheapest deals we've seen on a mattress of this quality. It offers a medium-firm feel and is designed to suit all types of sleeper, whether you snooze on your side, front or back. It’s available on a 101-night trial period too.

4: Consider at least two alternative mattresses

Don’t be afraid to shop around before you buy. Check out other mattress providers and see if you can get a similar design, features and performance at a cheaper price. Many of the best cooling mattress brands, for example, offer similar features, but the prices vary wildly. You may find that you can get an almost identical mattress to the one you originally wanted at a cheaper price, especially during Black Friday. 

Leesa Original Mattress

Leesa Original Mattress | Was from $699 | Now from $624
This superb all-foam mattress is up to $200 off for Black Friday, and would make a great choice if you're upgrading your bed to enjoy better back and neck support. That's because it uses body contouring foam to relieve pain and pressure when you lie down. 

5: Check the trial period and returns policy

When choosing a mattress, always make sure that it comes with a decent trial period and a returns policy. One of our favorites for  trial periods is the Nectar Mattress that comes with a 365-night trial, you can’t get more generous than that! Decent trial periods of 30 days or more give you time to decide whether the mattress you’ve chosen suits your sleep style and firmness preferences. It’s especially important to get a lengthy trial period when you’re buying online and haven’t had a chance to lie down on the mattress and test it out like you would in store.

Purple Bed Frame Discount

Purple Sleep| Save up to $300 on mattresses
One of the most popular sleep brands in the world, Purple has three different mattresses and they are well-suited to all types of sleeper. They're also cooling, supportive, and available on a  120-night trial period, with free shipping to your front door.

More great deals on mattresses this Black Friday

Want more bargains? We've rounded up the best Black Friday USA deals for home, health and hobbies. For more sleep content, check out our guides to the best bed toppers for instant comfort, or learn how to the best sunrise alarm clocks can help you wake up more naturally.