Disney Plus is off to a flying start after its launch in November 2019. According to App Intelligence company Sensor Tower, the streaming service grossed over 30 million downloads in the last quarter of 2019, making it the most downloaded app in the U.S. leading into 2020.
The findings also show that Disney Plus grossed more than $50 million in its first 30 days, establishing it as one of the best streaming sites on the market. This is despite Disney Plus sign-up being competitively priced when compared to competitors such as Netflix, and the promotional offer of a week's free trial when you register for Disney Plus online.
With less than half as many downloads, the next most downloaded app was the video-sharing social network TikTok. Netflix trails behind in sixth and Hulu in 12th.
Although Disney Plus only launched on November 12th and has yet to be launched in the UK, Germany, France, Italy and Spain, the new streaming site accounted for 16% of the market revenue in the final quarter of 2019.
Sensor Tower has also reported an overall growth of 12.5% in the SVOD (subscription video on demand) industry, meaning Disney Plus is an addition to an expanding and increasingly popular industry, as opposed to a new competitor simply taking custom from other sites. Proof of this is one popular Disney Plus bundle, which offers subscribers Disney+, ESPN+ and Hulu for $12.99 a month.
It seems that people are increasingly streaming on their smartphone to watch their favorite shows on the go, with some of the best cell phone providers such as Sprint offering bundle deals with music and TV streaming included in cell phone contracts.
This sets the tone for great things to come as Disney Plus rolls out new live action Marvel TV shows, The Mandalorian Season 2 and the newest in its series of remakes, including Mulan and Lady and the Tramp, in the coming year.