Lowe’s has created a new way to thank frontline workers during the coronavirus outbreak. Launching the #BuildThanks campaign on April 6, the home improvement store is asking Americans to get creative with supplies they already have at home to make thank you signs and messages for medical professionals.
After creating signs of gratitude, Lowe’s is asking DIY makers to show off their messages on social media, using the hashtag #BuildThanks.
With plenty of ideas and inspiration for how to create thank you signs at Lowes.com (opens in new tab), the campaign aims to show support for those working on the frontline and has been designed so that partakers don’t leave their homes and only use materials they already have at home.
The initiative follows after many Americans find new ways to thank frontline workers, with people in New York taking to applauding key workers, creating rainbow artwork in their windows, and even decorating their homes with Christmas lights (opens in new tab) to spread some much needed cheer.
The #BuildThanks campaign isn’t the only way the home improvement store is helping to support those affected by the coronavirus pandemic, either. Store managers have been donating air filters which will be sewn into face masks. Other stores have been donating flower pots to local nursing homes, providing a cheerful addition to outside spaces for the residents to enjoy.
For other first responders, it’s becoming an issue to wear uniforms home and wash them there - risking spreading infection to their loved ones. To help solve this issue, Lowe’s has also donated washers (opens in new tab) and dryers (opens in new tab) to some local police and fire departments, allowing them to clean their uniforms and clothes before heading home to their families.
Other companies helping out during the coronavirus pandemic
Other brand giants like Dyson, Samsung and Smeg (opens in new tab) have been donating items or their services to help during the coronavirus outbreak.
Dyson, normally known for their best vacuums (opens in new tab), has been creating ventilators to help Covid-19 patients. Whereas, Samsung is donating its smartphones (opens in new tab) to patients who are isolated away from their families.