Xbeauty 28-inch Electric Fireplace Insert review

An eco-friendly freestanding electric fireplace with multi-color flame effect

Xbeauty 28-inch Electric Fireplace Insert Review
(Image: © Xbeauty)

Top Ten Reviews Verdict

A smart, sleek design with good heat output make the Xbeauty a great option at the lower end of the budget. The multi-color flame display is a particularly nice feature, letting you adjust the look of your fire to suit your mood.


  • +

    Impressive flame display

  • +

    Good heat output

  • +

    Easy to install


  • -

    No thermostat

Why you can trust Top Ten Reviews Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

We've researched the latest electric fireplaces, asked the experts, and sifted through thousands of specs, features and user reviews to find the best electric fireplaces around. Here's everything you need to know about the Xbeauty 28-inch Electric Fireplace Insert.

Xbeauty 28-inch Electric Fireplace Insert: What is it?


(Image credit: Amazon)

If you’re looking for a recessed fireplace that doesn’t cost the earth, look no further. This one has a multi-color flame effect function, five brightness levels and an energy-saving mode. It also comes with a remote control and a timer. The Xbeauty 28-inch Recessed Electric Fireplace can also be wall-mounted or placed on a stand on the floor, so it has plenty of options to suit your space and needs. XBeauty also make a 33-inch and 36-inch electric fireplace. In this review, we’re looking at the Xbeauty 28-inch Freestanding Electric Fireplace.

Xbeauty 28-inch Electric Fireplace Insert: Price

The Xbeauty 28-inch Electric Fireplace Insert currently sells for $279 at Amazon and $269.99 at Shop Smart Express, so it’s a decent buy coming in at the lower end of the price bracket.

Xbeauty 28-inch Electric Fireplace Insert: Features

This is a smart model; it has a touch screen and a multitude of settings. You can adjust the flame brightness to suit your mood and fit in with how you’re using the space at a particular time. You might want a dim output for watching television, and a brighter output when you have guests.

Key specs

Dimensions: 27.36 x 23.57 x 8.69-inches
Warranty: 1 Year
Thermostat: No
Remote control: Yes
Heat Settings: 2

There are an impressive five levels of flame speed setting, as well as the different color options (red, orange or blue) and levels of brightness. This model comes with a remote control, too, so you don’t have to get out of your chair to change the temperature or flame effect. There’s also a timer and energy-saving mode.

It’s also dual-option, so you can use the fireplace purely for its aesthetics in the warmer months without turning the heat on.

With the remote control, the Xbeauty 28-inch Electric Fireplace Insert can be used as a full heater or a decoration without heat to add ambiance any time of year.

Xbeauty 28-inch Electric Fireplace Insert: Design

This model will fit into your existing firebox without any difficulty – just be sure to double check that it matches the size of the fireplace opening.

The sleek frame houses an enlarged viewing window (25.39 x 19.73-inches) that’s pretty impressive – that’s more fire for your money right there. It’ll create a real focal point in your living space and will look equally at home in a games room or home office as it will in a living room or kitchen/diner.

As well as fitting into the wall, this model can be wall-mounted or freestanding, so you’ve got a great choice of three options on how and where to use this fireplace, and the fact that it can be freestanding means it’s portable, so you can use it in different rooms as and when you fancy it.

Xbeauty 28-inch Electric Fireplace Insert: Performance


(Image credit: Amazon)

The Xbeauty 28-inch Electric Fireplace Insert will comfortably heat a 400 square feet living space with its two heat settings (low at 750-Watt and high at 1500-Watt). It’s integrated infrared front air heating system radiates a soft, warm air airflow, and it won’t dry the air out, either.

Xbeauty 28-inch Electric Fireplace Insert: User Reviews

It scores pretty well on Amazon, with 86% of reviews at four stars or above.

Users say that it feels well built and sturdy, and that the size suits most rooms. The warm-to-cool color options for backdrop and logs really impressed and users were really pleased with the dimmer/brightness effect, too. The flame speeds also rate highly with users, as that can change the ambiance of the room instantly.

Reviewers say that the Xbeauty 28-inch Electric Fireplace Insert heats their space well, and is ‘great to enjoy on a cold winters’ night’. Not having to bother with all the mess and smell of a wood burning fireplace influences a lot of customers to go for this model.

The fact that there’s no assembly required also scored very highly. Users also say this model is very simple to use, and that the display is easy to read, too.

Should you buy the Xbeauty 28-inch Electric Fireplace Insert?

If you’re looking for a mid-range fireplace with all mod cons that’s user-friendly and not expensive, yes, the Xbeauty 28-inch Electric Fireplace Insert is a great choice. The flame display is truly impressive and the Xbeauty has a great heat output for a very reasonable price.

Alternatives to the Xbeauty 28-inch Electric Fireplace Insert

Not convinced that the Xbeauty 28-inch Electric Fireplace Insert is the right fireplace for you? You’ll find plenty more options in our best electric fireplaces guide, where we've selected a range of models that excel in different situations, for all budgets. Here are our three top alternatives to the Xbeauty 28-inch Recessed Electric Fireplace.

Juliette Wills

As a journalist, Juliette began her career writing about her first love - football. She was a columnist for The Guardian, contributing editor at lad’s mag loaded and then veered into writing about Formula One. These days Juliette divides her time between journalism and copywriting. She's also TopTenReviews' resident space heater and electric fireplace expert.