Apple has unveiled its latest smartwatch, the Apple Watch Series 5, at a special product launch event in Cupertino, California.
Revealed alongside the iPhone 11 and iPhone 11 Pro at the company's most important annual gathering, the Apple Watch Series 5 features an improved display, streamlined design, and a handful of new features.
The device supplants 2018's Apple Watch Series 4 at the top of the firm's wearable tree – and judging by last year's effort, the Series 5 looks well positioned to establish itself as one of the best smartwatches around.
That said, the Apple Watch Series 4 has in fact been sent to the gadget graveyard following the launch of the Series 5, with 2017's Apple Watch Series 3 now being pitched as company's more affordable, entry-level smartwatch.
Apple Watch Series 5 features: what's new?
The most obvious new feature of the Apple Watch Series 5 is its larger display, which gives you over 30% more screen space compared to the Series 4 whilst maintaining the same 40mm and 44mm case sizings.
Apple is able to achieve this by giving the Series 5 an edge-to-edge display design, as seen on many of the best smartphones, which actually allows its casing to be slightly thinner than that of the Series 4.
The other key improvement here is that it's an 'always on' display, which means the Apple Watch Series 5 will continually show you important information like the time and date without having to be manually activated.
We haven't tested it ourselves, but Apple claims the Series 5 will still enjoy 'all day' battery life, saying a full charge will last up to 18 hours thanks to intelligent display dimming.
On the software front, watchOS 6 sees the Apple Watch Series 5 add a number of new health features, including menstrual cycle tracking, ECG (electrocardiogram) recording, and fall detection.
There's also a new Noise app that alerts users when ambient sound levels could potentially damage their hearing, and emergency services calling in 150 different countries (cellular models only).
- Learn about the best fall detection sensors
Apple Watch Series 5 price and release date
The Apple Watch Series 5 will be released on Friday, September 20 with prices starting at $399.
Pre-orders for the new Apple smartwatch are now live on Apple's website.
The tricky bit might be deciding which one you want, as there are more customization options for the Apple Watch Series 5 than ever before.
As well as choosing between a silver, gold and space gray finish, there are new stainless steel, titanium, and ceramic options to tempt you.
The titanium and ceramic cases fall under the ultra-premium Apple Watch Edition banner, however, so they come at a considerable cost, with pricing comfortably clearing the $1,000 mark for a GPS-only version.
Hermes and Nike branded versions are also available, for those overly concerned about sporting their fashion and fitness credentials.
On the flip side, the launch of the Series 5 (and discontinuation of the Series 4) means the price of the Apple Watch Series 3 has been cut to a starting point of just $199.
With both Black Friday and Christmas now firmly on the horizon, keep your eyes peeled for some great cheap Apple Watch deals as retailers look to shift the older model with nearly much enthusiasm as they try to convince you to buy the latest one.