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Puma's first ever smartwatch will cost $275 when it's released in November

Puma smartwatch
(Image credit: Puma/Fossil Group)

German sportswear company Puma has launched its first ever smartwatch at the IFA 2019 trade show in Berlin. 

Designed in partnership with Fossil Group, the Puma smartwatch will run Wear OS and be powered by a Qualcomm Snapdragon Wear 3100 chipset.

Fossil features in our best smartwatch buying guide for its great looking Q Venture HR – though Puma's effort appears to be focused on sporting substance than style.

Focused on athletes

The Puma smartwatch features a 1.19-inch round AMOLED display that sits in a 44mm case made from cut-out nylon and aluminium.

Puma says that it will be suitable for swimming and lightweight at just 0.06 pounds, while the textured 16mm silicone watch strap will be interchangeable with other options.

Under the hood, the Snapdragon Wear 3100 is backed by 512MB of RAM and the device offers 4GB of on-board storage. Battery life is tipped at around 24 hours, though our experience testing smartwatches suggests this may be a best case scenario based on light usage.

Lastly, Wear OS brings a handful of useful features to the Puma smartwatch party, most notably NFC, heart rate monitoring, GPS and Google Assistant integration. 

The device will have its work cut out for it this fall, though, with the recently announced Fitbit Versa 2 hotly tipped to be joined by an updated Apple Watch and new Samsung wearable effort.

The Puma smartwatch may just avoid the initial hype, however, as it's not due to launch until November. Priced at $275, it will be able in black, white and neon color options.

A technology journalist with nearly 10 years of experience, James is the former News and Features Editor at Trusted Reviews, and has also served as regional Editor of Lifehacker. His articles have been spotted on sites ranging from The Sun to InStyle, but his true love is shiny things and the story behind them. An avid golfer in his spare time, you'll also regularly catch him hovering over the BBQ listening to Pearl Jam.